When Rimowa collaborated with streetwear brand Supreme to create a suitcase collection it took just 16 seconds to sell out. This wasn’t a fast and cheap product — in fact, each unit cost $1600. …

The eCommerce world has shifted dramatically over the past couple of years. Physical stores were forced to close their doors under stay-at-home orders and shoppers chose to buy online from the comfort and safety of their own homes. Customer priorities did a 180 during the pandemic and expectations have changed…

Clamoring for attention in busy inboxes can feel like a drain–but email is still one of the easiest, most cost-effective, and powerful ways to reach your people. In fact, email marketing is the best way to connect with your customers and stay front of mind. As well as nurturing shoppers…

Consumers today can shop anywhere, at any time, from any device. They can buy a new outfit while scrolling through Instagram, purchase the latest iPhone on their coffee break, and replenish their coffee supply on the train. With so many opportunities to reach customers on different platforms, it’s important for…

The number of shoppers who put items in their cart only to disappear into the dust is higher than ever. In fact, the average abandoned cart rate currently sits at 71.65%, which means less than 30% of consumers make it all the way to checkout. It’s a difficult pill to…

As the temperatures soar, eCommerce sales tend to nosedive. Everyone’s thinking about their next barbecue or beach trip instead of thinking about what their next purchase will be. …

The start of a new year is an exciting time for merchants. With 12 whole months ahead of you, the possibilities can seem endless. …

Switching up social commerce: from dull, transactional experiences to engaging customer journeys In August, TikTok announced its partnership with Shopify. The shift into the ecommerce world was a no-brainer for the video-sharing app since pretty much every other social media channel is doing the same. Instagram’s Shoppable posts have been…

Brands have much more to share than a polished product photo. Standalone snapshots of your latest line are great, but they form just one small part of the customer journey. Rather than isolated moments, the shopping experience is a meandering process that looks different to every customer. This can make…