Gym Goers to Benefit from the new Digital Gym Budd-e
Acquire Digital have teamed up with leading fitness and health provider, Oneone Promedia Ltd., to create an innovative exercise and training directory that promises to revolutionise the gym going experience.
The digital touch-screen directory, known as Budd-e™, is the first gym-specific directory, providing gym users with a wealth of resources from personalised health plans to videos on how to use specific gym apparatus.
For gym users the unit provides a multitude of services including the ability to search and book classes, personal trainers and search for specific exercises defined by body part or by apparatus. It also displays blogs, RSS feeds, PDFs and videos, and boasts intelligent functions such as the ability to email booking confirmations and personalised fitness plans based on individuals’ vital training statistics such as, BMI, and heart rate.
Designed by fitness and training experts at Oneone Promedia, the concept has been developed to address a number of growing factors facing both gym owners and users. ‘One of the biggest issues facing many gyms today is the demand to remain open for longer whilst providing a personal service with limited staff’, reported Sean Kennedy, Director at Oneone Promedia. ‘Budd-e™ is an effective solution for gyms with limited or no staff, as it allows members to learn how to use gym equipment and access new training programs, without staff intervention enabling, personal trainers to use their time more effectively.’
[caption id=”attachment_442" align=”alignleft” width=”458"]
The Budd-e, new training and fitness directory[/caption]
With the ability to take bookings, collect and record customer feedback, email customers with confirmations and promote internal services, product developers believe that Budd-e™ will prove to be an essential management and admin tool for gym owners, alleviating pressure from existing gym staff.
Operated through a touch-screen device, the solution was built using the leading content management software solution, Acquire. The system utilises 15 of the near 100 apps available to buy for the Acquire Editor, including Facebook, twitter and other RSS feeds, an app for sending emails and capturing customer feedback. ‘After a long search we chose Acquire because it gave us the largest scope to develop a really powerful system,’ said Kennedy. ‘The team have been great in supporting us, fixing issues, providing training and even developing bespoke solutions for us. We will continue to work closely with the team as Budd-e™ is rolled out, commercially.’
Managing Director of Acquire Digital, Neil Farr commented ‘it is wonderful to witness what our customers can create using the Acquire software’. Farr added, ‘Over the years we have added more and more apps to the editor to enable our customers to create highly intelligent, interactive and engaging digital projects like the Budd-e™.’
Budd-e™ was launched, in the UK, earlier in the year by Cybex — world leading manufacturer of premium exercise equipment — at this year’s Body Power Expo and Leisure Industry Week, held at the NEC Birmingham, which sparked major interest in gyms and other manufacturers, globally. Following the successful trial of the unit, it has been exclusively unveiled at Metro Fitness this, which is a gym owned by Ricky Hatton’s father and it is expected that UK sales of Budd-e™ will reach over 100 in the start of the new year.
