Interactive Innovations: Our top 5
During its genesis digital signage was regarded as an advanced communication tool capable of displaying messages and adverts that were dynamic and attention grabbing. It then became apparent that introducing interactive elements to digital signage was the perfect way to create highly engaging experiences that increased dwell time, got more impressions, heightened engagement and gave consumers a lasting memory to take away with them and hopefully share with others.
The popularity of touch screen devices such as the iPhone has resulted in touch interaction becoming an almost integral part of digital applications but interaction can also be created through gesture control, motion and recognition and as creativity blossoms and boundaries are pushed to the extreme digital signage continues to evolve.
In this blog we’ll be taking a look at 5 hand-picked examples of digital interaction and investigate potential added value in creating such an experience.
At number 5…
[caption id=”attachment_185" align=”alignleft” width=”300"]
Data is transfered to smart phones via NFC technology[/caption]
NFC Kiosks by AQ Active Situated in malls these kiosks provide information, discount vouchers, music tracks and videos which can be searched using the touch screen and transferred onto smart phone using Near Field Communication (NFC) technology. The user simply places their device near to the NFC portal and data is transferred within seconds. NFC is not yet being massively exploited in conjunction with Digital Displays and Kiosks but we think that it’ll be the common way of transferring data and adding that extra level of interaction and engagement into digital projects.
At Number 4…
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Interactive Billboards controlled by smart phones[/caption]
Domino’s Pizza ‘Top That’ Campaign. The campaign saw users being able control the giant billboard from their mobile devices to create their own unique pizza topping. Pizza designs could then be shared across social networks and could be ordered from Domino’s or directly or from the billboard. Although we don’t know what the results of the campaign were we’ve chosen this example because it demonstrates that interaction can be achieved outdoors too!
At Number 3…
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Window shopping will never be the same again[/caption]
Interactive Shop Window by Viralmente This is a superb example of an interactive shop window. Triggered by motion we think that this is most likely controlled by Kinect technology allowing people to control the window display as they pass by. The value added here is through the increased number of traffic stopping to look and interact with the shop front. Perfect!
At Number 2…
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Interactive Kinect controlled Fitting Room[/caption]
Fitnect’s Interactive Virtual Fitting Room There are many variations of the Virtual Fitting Room but we particularly like the execution of this one. The solution uses Kinect technology to track the model and items are virtually placed over the model and controlled using gestures. More and more brands are adopting this in-store technology including TopShop, Diesel and Adidas and are a great way to increase engagement between brands and consumers and create an innovative and memorable shopping experience.
At Number 1…
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Interactive Showroom[/caption]
Audi City This is interaction on a monumental scale. Just about every aspect of the showroom uses an interactive element, and includes a move control video wall, Kinect controlled displays, multi touch screens and NFC triggered modelling. Collectively, the result is a showroom like no other creating a truly immersive experience.
Blogged by Sarah
