Data Privacy is a Human Right: Why We’re Investing in Ketch

Asad Khaliq
Mar 24 · 3 min read

As the technology behind our day-to-day lives becomes increasingly smarter and more complex, the volume of data required to power that innovation, and the movement of that data throughout the internet, grows with it.

This data is often generated from the personal information of people like us. As it’s analyzed, shared, and utilized for business purposes, we must ensure our privacy is protected.

Considerations around privacy and data sovereignty are increasingly top of mind as countries around the world race to implement and update current regulations to protect their constituents’ data.

The General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) are two of the most mature regulations at play, but there are more than 80 different data privacy laws that impact businesses every day. In 2020, EU data agencies issued $193 million in GDPR fines alone. A data breach can make or break a company and cause it to irreversibly lose the trust of its customers.

At Acrew, we’re a conviction-led crew. We strongly believe in the need to enable secure access to valuable data without compromising that data. Today, we’re delighted to share that we’re investing in Ketch, a new way for businesses and software developers to automate data privacy, management, and security.

Ketch is the only company in the industry that enacts a ‘set it and forget it’ system by propagating privacy preferences from consumers into internal systems and external platforms. With the ability to automate a company’s compliance in as little as three hours, Ketch is automating data privacy and governance through a coordinated set of applications, infrastructure, and enabling APIs. A continually updated set of turnkey templates and governance policies are programmatically and consistently enforced, and the API-first architecture and thoughtful integrations make sure that enforcement is automatically happening at all levels of today’s complex software stack.

Ketch recently launched PrivacyGrader, a free tool that analyzes a website’s privacy and compliance in under 24 hours and has already helped thousands of teams. More than 20 companies are already up and running with Ketch’s programmatic and adaptable data control platform.

One of Acrew’s core values is our belief that diversity of perspective and depth of conviction drive success.

We’re incredibly honored to once again back Ketch’s co-founding team, who have been thinking deeply about this problem for years. Co-founders Tom Chavez and Vivek Vaidya are serial entrepreneurs that have worked together for decades and previously brought you Krux (acquired by Salesforce) as well as Rapt (acquired by Microsoft). They’ve collectively delivered more than $1.2 billion in exits to their employees and shareholders. Tom is one of a small, but growing, number of Latinx founders in the industry while his partner in crime, Vivek, is (like both of us) a proud first-generation immigrant.

Data privacy is a human right and an issue that faces businesses globally. We couldn’t imagine a better team to solve this incredibly important issue, and we’re so delighted to welcome Ketch to the Acrew family.

Theresia Gouw & Asad Khaliq, Acrew Capital

To learn more about Ketch and find ways to ensure your company is compliant and secure, visit

Acrew Capital

Early stage venture capital firm.

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