Marketing

Evolving Your Customer Segmentation & Email Marketing Amid Quarantine

Also? Examples of leading brands that have changed the conversation for shelter-in-place shoppers effectively.

Coronavirus has changed customer behavior globally, and some of these patterns will stick once we’re allowed to leave our homes. Don’t be left behind by using the customer segmentation and email campaigns of the past.

Photo by Jason Rosewell on Unsplash

KNOW YOUR AUDIENCE, KNOW YOUR CUSTOMER

It’s the age-old marketers challenge; you must know your customer to have an effective conversation. If you don’t, then you’re shouting at your audience with a bull horn instead of conversing with them in a more personalized setting. Up until recently, leading brands have segmented their customers for targeted messaging. You might be familiar with some broad brushes, like:

· Soccer moms
· NASCAR dads
· Millenials
· College students
· Vegetarians
· Eco-Conscious
· Urban DINKS

Those are meant to be illustrative rather than exhaustive or definitive and depending upon your…