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20 Simple Growth Hacks for Boosting your eCommerce Sales

Photo by Bastian Riccardi

What Is Growth Hacking?

Best Growth Hacks for Your eCommerce Business

1. Start by identifying your problem areas

2. Do your research, and know thy audience

“The most crucial aspect of marketing is understanding the target audience. And if you ask me who you should target more on the Internet, I would say your most valuable clients. Your top clients are those that purchase from you repeatedly and contribute the most of your revenue. If you have been selling for a while, you should be aware of your top clients.” — Jamie Irwin, Digital Marketing Expert at TutorCruncher

3. Learn from your competitors

4. Segment your audience

“Personalization is the most effective technique to distinguish oneself from others vying for the same person’s attention. By customizing your internet marketing, you may attract the attention of everyone. If you can convince someone that you know them well, you can convince them to purchase your product or service.” — Jamie Irwin, eCommerce Growth Expert at James and James Fulfilment

5. Improve your SEO strategy

6. Create valuable content

7. Decrease website loading time

“Did you know that if a site’s load time takes three seconds, there is a 32% probability that the user will bounce? An overwhelming 90% will navigate away at the five-second mark. This means that web surfers today are clearly not putting up with slow load times, so ensure you have the infrastructure in place to accommodate that preference.” — Stephanie Venn-Watson, a researcher and eCommerce guru at Fatty15

8. Enhance your product descriptions

9. Try guest blogging

“If you want to secure a guest post on a popular blog, it’s crucial to write a strong outreach email. The ideal approach to composing it is to be sincere, thorough, and brief. Introduce yourself, discuss why you’re interested in writing for the blog, and highlight your prior writing experience. Include several samples of your work in the email and explain why you believe your new piece will be a worthwhile addition to the blog’s content.” — Dean Lee, Head of eCommerce at 88Vape

10. Use interactive content

11. Optimize for conversions

“Your website is the most important asset in running an eCommerce business. Investing in a good website design, user experience, and technology can have a powerful impact on conversions and help you stand out from the competition. Additionally, ensure your website is easy to use and includes features like shopping carts, secure payments, and shipping options.” — Rahul Vij, CEO at WebSpero Solutions

12. Cross-sell and upsell

13. A/B test your products and website elements

“Experiment with the design of your pages and evaluate various design elements. This includes everything from image sizes, fonts, and colors to the location of each element. Determine the optimal method for displaying prices, discounts, customer ratings, etc. Make sure to A/B test only a single element at a time; otherwise, you won’t be able to determine what caused the performance change.” — Max Whiteside, SEO & Content Lead at Breaking Muscle

14. Encourage and highlight customer reviews

15. Prioritize effective customer communication

“Don’t leave consumers hanging. If you’re just starting out by yourself or with a small team, it can be incredibly difficult to stay on top of all inquiries and comments. A fast customer service turnaround time equates to a better rapport with possible clients and customers.” — Will Ward, the founder and CEO of Industry Arabic

16. Place trust badges strategically

17. Offer seasonal campaigns

“Every significant holiday should be accompanied by ongoing promotions. That also applies to extended weekends like Memorial Day and Veterans Day. Additionally, it’s crucial to have a sale tab on your website where you may run deals for slow inventory that has to be sold quickly as well as new product launches and seasonal products.” — Paul Somerville, Editor-in-Chief at Electric Scooter Guide

18. Simplify the check-out process

19. Befriend an influencer

“Influencers are incredibly powerful in the eCommerce world, and partnering with them can help establish credibility, increase engagement, and grow your customer base. By finding influencers who align with your core values and connecting with them through meaningful conversations, you can create a successful and beneficial partnership. Influencers can have a huge impact on your brand, so make sure you make the most of this powerful tool.” — Julianne Stone, co-founder of

20. Focus on efficiency




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