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How to Use the Kanban Model in a Marketing Team

Photo by airfocus

What Is Kanban Management?

Developed by a Japanese engineer, Taiichi Ohno, the Kanban framework is agile management. It visualizes projects on a board to increase the transparency of work among the team members.

Kanban board in actiTIME displaying custom workflow statuses
and actual time vs. estimated time

Benefits of Kanban Management

1. Transparency

The Kanban method provides better visibility for all the projects. Its visualizes components on the Kanban board. The board has information about the backlog of tasks, the tasks in the process, and deadlines for the projects to be finished. These are represented on Kanban cards, columns, and swimlanes.

2. Easy management

The traditional method of management involves less planning and assigning work to the employees on the go. This creates a lot of pressure and does not keep in mind the capabilities of an individual.

3. Agile

Kanban framework ensures an increase in productivity by focusing on finishing the work. It has a cycle time that measures the time taken to complete the task in one process. Besides, it keeps a consistent check on the total number of tasks in a specific period of time.

How to Adapt Kanban to Manage Marketing?

Here is how you can implement Kanban to manage your marketing team.

1. Work backlog

Your management project backlog is the visual representation of all the tasks your team will be able to deliver or not deliver by the end of one process. In most of the Kanban boards, the backlogs are on the left of the table in the To-Do stage.

2. Visualization storyline columns

This method visualizes the work with the process it goes through until completion. To visualize the work, it is essential to have a commitment point by the current state and position in the board. It should show the position at which the team is working on a specific task.

3. Work in progress caps / limits

The workflow can be smoother and efficient with limits on the work. It serves as an essential guide to starting a new item from the work log and finishing it in a stipulated time. The visual representation of the total number of projects and work done by the team prevents them from working on several projects at a time.

4. Time tracking and deadlines

It is necessary to keep track of your time spent on a single process of a project. The team should be accountable for the time and finishing a task to ensure timely deliveries. Learn how to track time with Google calendar and manage the marketing team better.

Online timesheet interface in actiTIME where every user can select task parameters
they want to see in their timesheets

5. Continuous release schedules

The goal of the Kanban method is to make work highly predictable and remove all the factors that may delay it. With an efficient flow of work, the services and deliveries will maximize along with a reduction in lead times.


The primary goal of any project team is to deliver it within the deadline without too many delays. The Kanban framework ensures the marketing team works efficiently with the best use of their abilities and resources. It is all about getting the work done quickly and pushing it until everything is complete.



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