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Active Theory Case Studies
Deep-dives into our projects and technology
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Introducing Dreamwave Microverses
Introducing Dreamwave Microverses
Dreamwave microverses are socially driven destinations within the Metaverse created to immerse users in brands or artist stories.
Active Theory
Nov 30, 2021
Prometheus
Prometheus
Prometheus Fuels came to us with their vision of a zero net carbon world — one in which we’ve eliminated our fossil fuel dependency and…
Active Theory
Nov 3, 2021
The Harmonic State
The Harmonic State
The Harmonic State is an interactive web experience that translates the breadth of IBM Watson’s capabilities into a fun and engaging game…
Active Theory
Oct 13, 2021
Secret Sky 2021
Secret Sky 2021
After a long anticipated build up following the success of Porter Robinson’s Secret Sky 2020, on April 24 we went live with Secret Sky…
Active Theory
Jul 6, 2021
The Field
The Field
At Active Theory, we love building web experiences that tell an engaging and interesting story. In early 2021, we were contacted by The…
Active Theory
Jun 23, 2021
Sundance: New Frontier
Sundance: New Frontier
The Sundance Film Festival team approached us last fall with the opportunity to collaborate on their upcoming New Frontier experience…
Active Theory
Mar 15, 2021
Huluween : The Screamlands
Huluween : The Screamlands
Step right up. Come on down. Don’t just shout, it’s time to scream. Travelers beware, you’re in for a scare. Get ready to scream, it’s…
Active Theory
Feb 11, 2021
Adidas: CHILE20
Adidas: CHILE20
In a year of global cultural changes, launching an apparel range in a meaningful and engaging way was the challenge brought to us by…
Active Theory
Dec 15, 2020
Deliciously Dark Escape
Deliciously Dark Escape
The Deliciously Dark Escape is an exciting, gummy-filled, neon adventure that lets you worm your way through five levels. Encounter foes…
Active Theory
Dec 8, 2020
Million Piece Mission
Million Piece Mission
During the current COVID era, brands are faced with an immensely competitive landscape when it comes to connecting with consumers through…
Active Theory
Sep 17, 2020
Adventure Time: Distant Lands — BMO
Adventure Time: Distant Lands — BMO
Having worked with fan-centric franchises like Rick and Morty and Harry Potter in the past, we had some learnings coming into our work…
Active Theory
Sep 9, 2020
Listening Together
Listening Together
Every second, 30,000 users from all around the world hit play on a Spotify song at the same time. We worked with Spotify to create a data…
Active Theory
May 28, 2020
Fiomet Case Study
Fiomet Case Study
Active Theory
Mar 25, 2020
Autoneum: Acoustic Garage
Autoneum: Acoustic Garage
Autoneum is a globally leading automotive supplier for noise and heat protection in cars and asked us to create an online portal for the…
Active Theory
Dec 9, 2019
Vice: Museum of Weed
Vice: Museum of Weed
A Story of Political and Social Change
Active Theory
Oct 22, 2019
Adult Swim: Rick and Morty
Adult Swim: Rick and Morty
Our latest project from one of our favorite clients, Adult Swim, comes from the universe of the TV show Rick and Morty.
Active Theory
Aug 12, 2019
Thorne: The Frontier Within
Thorne: The Frontier Within
Storytelling with biometrics across physical and digital spaces
Active Theory
Jul 14, 2019
Netflix: Our Planet
Netflix: Our Planet
Netflix FYSEE 2019
Active Theory
Jul 3, 2019
Acura: Total Control
Acura: Total Control
To create hype around the launch of Acura’s 2019 ILX model, we partnered with Acura and Mullenlowe to create the Total Control experience…
Active Theory
Feb 12, 2019
The Story of Technology Built at Active Theory
The Story of Technology Built at Active Theory
At Active Theory, we’ve talked internally about an approach to learning new skills that we call “top down.” In practice, this means that…
Active Theory
Feb 7, 2019
Adult Swim: Singles 2018
Adult Swim: Singles 2018
2018 is the third year we’ve worked alongside Adult Swim building out their Singles program. In creating the year-long campaign, we were…
Active Theory
Jan 25, 2019
Spotify: Wrapped 2018
Spotify: Wrapped 2018
A look under the hood at the technology and techniques used to power Spotify Wrapped 2018.
Active Theory
Dec 18, 2018
NASA JPL: Open Source Rover
NASA JPL: Open Source Rover
Case study
Active Theory
Aug 23, 2018
Google I/O 2018: World Draw
Google I/O 2018: World Draw
Having worked with Google on the interactive opening to I/O for the past three years, our goal with World Draw was to push web technology…
Active Theory
May 8, 2018
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