Retargeting — how to win back lost customers
Boosting sales! That’s what everyone wants. But how can online dealers increase the buying power of hesitant customers and turn potential buyers into customers? The answer is a combination of clever retargeting and sensitivity. Retargeting allows you to follow people who have briefly visited your website. Those people are shown advertisements for your products or services on other websites. However, the key to success is sensitivity. Many marketers have gone over the top with their retargeting efforts and bombarded potential customers with banners that eventually turned them off. Ideally, advertisements should appear only on websites that fit with your products or services.
“That’s easier said than done,” you may say. You’re right! That is why you should advertise in the highest-quality and most relevant environments and target your potential customers where they are not expecting it. Through this, you will turn potential customer that you thought you had lost into loyal customers.
For smaller companies that do not have a monthly budget of at least several thousand euros for their retargeting measures, it was up until now almost impossible to appear on renowned German publishers’ sites such as spiegel.de, gmx.de, bild.de or spox.com, without having to commission a media agency. However, the Advertising Alliance is now offering affordable packages that allow those smaller companies to place online display advertisements on premium publishers’ sites — just like the big players with large-scale advertising campaigns.
OUR GOAL
We will increase your number of visitors and boost your sales by retargeting already activated users. This way your potential customers will be reminded of things they were previously interested in.
INCREASING BRAND AWARENESS
When potential customers see reoccurring banners, their relationship with your brand and their trust in your products or services are strengthened. Furthermore, relevant and varying topics that draw attention to changes to your portfolio or interesting campaigns will ultimately increase your brand awareness.
STRENGTHENING AND CULTIVATING CUSTOMER RELATIONS
In the long run, the best business is done with loyal customers. Customers who have already had a positive experience with a shop are happy to be persuaded to shop there again.
MAXIMISE YOUR SALES FIGURES
By retargeting your website visitors you will reach people who are already familiar with your brand and services and thus have a much higher buying intention. Various visitor segments allow you to reinforce specific activities within the buying process, for example, the interest in a product.
SAVE YOUR CASH
The high affinity of retargeted customers for your products allows you to achieve a higher click rate and in turn attract more visitors to your site with considerably fewer drop-outs. You could now use the budget you saved for profitable investments in premium placements.
