AD+C: Sit tight, let your money Run.
Our story begins from a mere assignment for our studies at Panteion University that turned out to be the start of our journey as real-time adults weaving their future path. We went from typical coffee dates after our lectures to late night discussions about wanting to make a change, and we did. So here we are, presenting to you our company: AD+C, an investment firm, founded by 7 students, that overlooks traditionality and instead aims to conform with the modernization of the economic field, thus introducing our generation to its real prospects.
Our Logo:
Our name consists of two parts. The first one “AD”, is a reference to both advertising as well as “addition” hence the plus sign. The capital letter “C”, stands for the word “Capital” , referring to our specialization, which is as we mentioned above, the investing field.
Team Members:
Fotini Markou: Creative Department/Head of Design
Anastasis Tzertzemelis: Creative Department/Social Media Manager
Marina Vergotti: Planning Lead/Head of Communications
Stefanos Theodoropoulos: Planning Lead/Head of Digital Services and Programming
Dafni Papaioannou: Business Consumer Strategy Lead
Christos Mantzaridis: Project Management Lead
Vaya Kiritsi: Project Management Lead
About us:
We are seven visionary students with a shared passion for transforming the financial landscape. Our team is renowned for its genuine and ethical driven mindset, an asset much needed to prevent underlying threats within the investment field. Our youthful energy alongside with our innovative and creative ideas is what makes us the new “It” company, but apart from our artistry skills and our progressing imagination, what distinguishes us is our specialized knowledge upon generation Z and also upcoming generations. At AD+C, we are not just managing assets, we are nurturing dreams and building futures, one investment at a time.
Our Projects:
1st Campaign: Introduction
Representation of our company, outlining our strategic groupification (Pod System) and explaining our vision, values and mission.
2nd Campaign: “Never Done Evolving” ft. Serena Williams
A campaign by Nike created for the purpose of utilizing developed technological means to examine tennis players’ techniques and playing style, in order to enhance their performance by providing renewed equipment to meet every player’s exclusive needs. In this presentation we offer insight for both the client/advertiser (Nike) and the advertising agency (AKQA), we then indicate the campaign’s goal and express the core issue it is trying to solve and lastly we present the target audience it is striving to reach, the key message and the impact of the project. With the showcasing of this campaign, AD+C intended to highlight Nike’s pioneering way of thinking and insinuate its likelihood of success to prepare the ground for our incoming collaboration with Nike and win our potential investors’ trust to invest in it.
3rd Campaign: Collaboration with Nike
In this campaign we thoroughly describe the reasoning behind investing in Nike. We start by mentioning the brand’s strong identity followed by a financial record that ensures Nike’s steady growth as a corporation, therefore making it a reliable investment for our clients. We then refer to our campaign’s goal, key competitors in the athletic industry and finish with Nike’s promise to investors.
4th Campaign: PR plan for Novibet
A campaign presented to Novibet’s Corporate Comms and PR Team to celebrate its 15 year milestone. Novibet is well positioned for continued success in the years to come, therefore obtaining high investment prospects. With a detailed list of its stakeholders and their mapping, a description of the company’s objectives, its strategy and tactics and the representation of a timeline, our project aims to highlight and spread the word about Novibet’s great milestone of 15 years of operation and also to establish the company as an employer of choice.
5th Campaign: “Rerooting”
“Rerooting” , a campaign created to address a core issue regarding Greece’s economic aspects, which is the disengagement of the Greek diaspora from their homeland’s economic growth and cultural heritage, is one of our most significant projects so far, both for economic and ethical reasons. In partnership with Elikonos, a private equity firm based in Greece aiming to support companies with strong growth potential by offering both financial investment and strategic guidance, we form an ideal collaboration. The firm’s focus on the Greek market provides a solid foundation for reconnecting diaspora Greeks with their homeland, through Greek food industry. The campaign begins with a clear identification of the obstacle restraining Greece from extending its market:
-Greeks living abroad do not actively participate in activities or initiatives related to Greece. This lack of involvement means that Greece is not only missing out on potential economic benefits, but is also deprived of significant impact coming from its people. Therefore, Greek expatriates face economic disengagement-unaware of or uninterested in economic opportunities in Greece-, cultural disconnection-the distance makes it impossible for the diaspora to experience and practice their culture- and even social isolation-Without regular interaction with their homeland, diaspora Greeks might feel socially isolated from the Greek community, missing out on networking and relationship-building opportunities-. By being among the first to actively engage this group, our company can establish a strong foothold and build lasting relationships, gaining a competitive edge over firms that do not focus on this segment.
Moving further upon this campaign, we presented our objectives, our personal aim, our strategy (B2I) and a series of strategic pillars accompanied with their KPI boards. We also included the depiction of our campaign’s trademark: a cache in the shape of a golden poted olive tree, as a strategic manner to solidify our message and closed our presentation with a description of the benefits of our collaboration with Elikonos for the firm itself and for the investors, a list of potential stakeholders and a key message to raise awareness about the issue.
Where to find us:
Acknowledging the power social media holds over people of the 21st century we grasped that opportunity to expand our market even further than the eye can see. We aim to break through the international market using the networking ability the internet provides. We created accounts on Instagram, tik tok and facebook to interact with our followers and receive feedback on customers’ experience. Additionally, we set up our official company website, where clients can further review our projects.
Our website: http://adcapitalll.tilda.ws/
Our social media accounts:
Instagram: https://www.instagram.com/ad__capital?igsh=ajJ2M2tnb3BiM3lm
Tik tok: https://www.tiktok.com/@ad_.capital?_t=8ny8aqzNGU5&_r=1
Facebook: https://www.facebook.com/profile.php?id=61561238348112
Join us on our journey!
