AD DISCOVERY AND CREATIVITY LAB-THE LIONS TEAM -REPRESENTING Υγea-STORYTELLING

First of all,starting from the reason that made us choose ‘’the lions’’ as the name of our team is the following.

Lions are the ultimate symbol of strength and courage and have been celebrated throughout history for these characteristics. They are the only big cats to live in groups, called prides. Prides are close family groups, working together to defend territory and hunt. It is not a coincidence that they are crowned as the ‘king of the jungle’.
We may not be blood related, but we are family! We work and stay together, no matter what. We are our own pride. We are ＬＩＯＮＳ! 🦁🦁

Ιn the framework of our class,we were called to research online communication innovations-specifically media and journalism startup and to create visuals for each innovative startup that we chose.Those are:

1. URBS MEDIA: A startup led by skilled journalists that allows you to craft stories and harness automation to mass localisation.It opens data to generate high volumes of compelling, exclusive and verifiable stories.Moreover,it uses a service of high quality content at scale, to meet the specific needs of newsrooms (media and brands).It also builds bespoke city news sites that create real editorial intelligence and engage millennial audiences — see our proof of concept site urbs.london
2. UTOPIA-ANALYTICS: Utopia analytics is a text analysis conpany in Helsinski, Filand. It is considered to be one of the most profound text analysis companies among Europe. Their goal is to help their clients solve difficult challenges as far as content is concerned by using machine learning, big data, text analysis and expertise in artificial intelligence. Their text and data mining methods are always up to date and the combination of their algorithm with the user’s needs is what makes the company well known to the publishers market. Having highly educated employees with doctorate degrees by famous institutes and using they latest technologies is their key to success. The main asset of the company is the AI moderator, which is as they say “the key to bring democrasy back to social media”.

AI moderator aims to automate the content moderator of the user in real time. It automates the user route around cyber space, and removes unwanted content by social media and online discussions, but without interfering to the moderator policy, which is defined by the user themselves. This reduces human moderation which saves money and turns the attention to other issues that need human action

All the moderation are happening in nanoseconds so as not to effect the user’s experience and they are adapted to the user’s policy, actions and preferences. Most of all, the user does not need to know a specific language in order to use and understand they moderator because it is debloyed in any language. After all it is what the user wants; utopia anlytics just helps them have a safe and democratic inviroment to work and interract online.

3.GLOWNET : Glownet is revolutionizing the live event experience by creating friction less, secure and optimized experiences for attendees, vendors, organists and brands. The platform delivers access control, cashless payments, crew management, social media activations, loyalty programs and customer insight solutions to music festivals, food & beverages festivals, nightclubs, trade shows, sporting events and more.Glownet offers profitability as it delivers bottom-line value.The event management tools allow to maximise the revenue of each event.Moreover, having successfully performed at over 500 events in 38 countries, Glownet is the global market leader in event technology.It also gives the chance of having business intelligence because of the smart analytics which can help you prepare better for the future events by having real insights in the customer’s behaviour.Last but not least,it offers reliability with an unrivaled record of success.

Subsequently,after out inquiry on innovative startups we had to create our own,named Yγea and created a questionnaire with questions concerning our startup,its services and how viable and useful it would be in the long-term.Everything started from here..

The questionnaire was consisted of 3 questions:

1. What do you think about the painting-which are your feelings?
2. How do you describe it?
3. What do you think about the whole startup generally?Do you like it and would you use it?

We asked some people and we received the answers below.

‘’I like it as an idea,it’s exceptionally good’’

‘’The painting is really beautiful,i love it’’

‘’Its use as a startup seems to be obvious,well done’’

‘’Apparently i would use it as it would help me getting the medicine i want immediately.Keep going and you will do such a great job’’

‘’The fact that it doesn’t exist in Greece makes it automatically really special.’’

‘’It can promote online communication with doctors as a result of that anyone who lives far away from the capital/centres will get the chance of being helped quickly and in an efficient way.’’

‘’The logo seems to be cool,its meaning is pretty clear and the vision is well described.However as a person i have to know if it is reliable as a project.’’

‘’All you have to do is to make a list concerning the work of each doctor due to the fact that the world is used to go to a doctor live and get prescription drugs.Moreover you need to clarify which diseases you will provide services for’’

‘’Last but not least,you have to convince people to choose Yγea.’’

After the questionaire we also made a video concerning the idea of Yγea,the services that we provide etc.Yγea is a medical site in which you can create a profile with your personal information and medical history.Our medical services are available for 24 hours/day.You can easily arrange appointments,web call our specialists for advice 24/7 and even receive your prescribed medication to your home.You can video consult one of our doctorts (pathology department)for common conditions-symptoms,such as sore throat,cold,flu,skin irritation,infection,fever with only 10 euros either through Paypal or credit card.We also recognize the importance of psychological stability,so we provide you with experts(psychology department) to help you through 50 minute long sessions or just advice you-with only 40 Euros.

The last step we followed was to create and distribute a final questionnaire that consisted of 8 questions concerning our startup.

We asked a total of 120 people and those are the results:

1. Have you ever used a similar app?

Yes:0%

No:100%

2.How useful do you think it is?

The majority of the respondents mentioned that the idea is exceptionally useful and interesting due to the fact that the Greek society was lacking an online media startup.The users will be able to create a profile with their personal information and medical history and arrange an online appointment with the cost of 10 euros.

3.What do you think makes our platform different?

The medical services which are available 24/7 and minimize distances as far as heathcare sector via automated prescription shipping to every household.

4.How easy do you find it?

It’s so easy as there is a video consultation 24/7 and its easy to arrange an online appointment with the appropriate doctor anytime you need it.You can pay either via Paypal or Credit Card ,so there is no need to physically go to the bank and withdraw money in order to pay your doctor.

5.Would you recommend it?

YES:100%

NO:0 %

6.Do you really trust it?

Yes,as there is also a big list with the doctor profiles that give you the chance of communicating online with the doctors.

7.What is the factor missing from it?

Quality of prescriptions and reliability.

8.Do you find the cost of the web calls affordable?

YES:80%

NO:20%

DONT FORGET TO SIGN UP FOR OUR NEWSLETTER AND ARRANGE YOUR APPOINTMENT ONLINE VIA THE OFFICIAL SITE OF OUR STARTUP:https://laouraapostolou.wixsite.com/ugea

MEMBERS OF THE TEAM: Laoura Apostolou Christina Panagakou Marilyn Koutonias GianF

DEPARTMENT:Communication,Media and Culture

Special thanks to Ms Betty Tsakarestou .