AdApp: Supporting Innovative Apps
This article is related to our Start-Up Branding Advertising, called “AdApp”, which we created while attending Mrs. Betty Tsakarestou class, “Introduction to Public Relations and Advertising”.
As a team, we wanted to create an agency that will be innovative and creative. Something that will make a difference and give a platform to smaller companies.AdApp is exactly that startup. While working exclusively with unique and independent Apps, AdApp is a niche focused and a full digital agency. Based in Athens, Amsterdam and soon expanding to other cosmopolitan cities.
In order for a successful company to be established, the right people should compose it. Our team is constructed by five focused driven people. Bianca Konstantinidou is our Account Manager, Kopsafti Dora is the Social Media Manager, Creative Director is Theodora Trapezonta, Managing Director is Elena Bakoula and last but not least, Manager of the Finance and Account Department is Anastasia Goutou.
A vision distinguishes a company from the others. Specifically, our vision is to build campaigns demonstrating the ideals and innovation of our clients, by taking risks and showing the true colors of the brand. Our main focus is for our work to be unique and work that passes all the boundaries. Lastly, having the same values as our associate brands is of great importance. We aim to collaborate with Apps with LGBTQ+friendly focus and brands producing cruelty-free and eco-friendly items.
The highest priority of the AdApp team is showing its values in their campaigns. We build campaigns with high quality, which underlines the magnitude of individuality and difference between humans.
AdApp’s marketing strategy is ECommerce marketing that utilizes Social media exposure (Instagram, Twitter, etc), SEO strategy (a blueprint for your Search Engine Optimization activities), Newsletters and PPC Campaigns, but also organizing PR events for our campaigns with exclusive social media coverage and celebrity attendance.
To sum up, the main question is what makes AdApp innovative and special? As it was mentioned above AdApp applies new marketing strategies, uses social media as a platform to promote its clientele, which is small and well maintained, while also adhering to modern ideas to its campaigns in order for our clients to be highlighted.
Professor: Betty Tsakarestou
Team “What Else?”:
