AEGEAN
GREECE BY GREEKS / ΌΛΗ Η ΕΛΛΆΔΑ ΚΟΝΤΆ
AEGEAN has joined forces with NBA basketball champion Giannis Antetokounmpo and has launched the “Greece by Greeks” campaign, aiming to showcase Greece’s attractions, traditions and customs and reveal the country’s “secrets” to the rest of the world. The advert presents that Greece is full of little secrets of beauty. The protagonist of the advert asks from the audience to share their own little secrets to this website https://greecebygreeks.gr, in order to travel around the world.
Moreover, Aegean invites everyone to join a special, little secret that it is worth to live, to see, to listen, to taste a visitor of our country and also to make his vacations memorable.
Come and join us to show Greece, as we know it!
The comments below the advert were very positive but on the other hand many of them where a little bit racist about his colour for example:
“Top Advert!!”
“Respect”
“Still a better Greek person from others”
“Congrats to Aegean. Very good advert. Giannis is an important and rare example who shuts many mouths. He is proud for his nation where he grew up”
“So proud!!”
“So much anger for a person who hasn’t done anything bad…he is just black…So pity”
“Congrats Giannis I am very proud that you wave and honor our country, you are one of us!!”
“Giannis I am so sorry for the others who make racist comments. Continue to promote Greece and don’t forget it.”
“ This advert travelled me to another place. Such a beautiful country promoted by such a virtuous person like Giannis.”
“ha ha what an irony the Greek who is sitting to his couch to judge Giannis that he does not deserve to be Greek.”
“My role model is Giannis and I wish my kids to look like him in the future !!”
“I cannot believe that at this video the Greeks are fighting! Giannis is the best ambassador of Greece for this spot!!”
“Aegean ban the comments of the racists at least”
“Greece 2017. Still many people haven’t realize that nationality has nothing to do with colour”
“Wonderful advert, carefully constracted and with consciousness.”
Through the action of Greece by Greeks, each of us becomes Ambassador of Greece, promoting at the audience its authentic beauty. Greece has many secrets that every traveler seeks to discover when he visits a place to connect with him and to learn its magic. So, for this purpose, Aegean wanted to contribute to the promotion of Greece and to enhance its tourist value. As a result, Aegean presents all the beauties all over the world. Through the campaign “Greece by Greeks”, Aegean cooperated with Giannis, who has common values and loves Greece. Together, they decided to travel Greece.
With the help of all those involved in this research, more than 10.000 secrets were collected and printed on a digital map! The platform was filled with photos, suggestions, experiences and special tips. Customs, traditions, forests, beaches with gold sand, delicious plates and churches which all of them promote Greece as the ideal destination for everyone. All the secrets are available in 6 languages on the Aegean site in order to invite every tourist to join our country. And you, will you write your own secret??
Within the framework of the “Greece by Greeks” campaign, AEGEAN presented a TV spot featuring Giannis Antetokounmpo, which will be broadcast throughout the Greek media.
Giannis Adetocunbo says: "In my every move from the very first moment I started my new career in the United States of America, I keep my country in mind, where it all started for me. AEGEAN is not only a great company but also a strong part of Greece that shows how much we Greeks can do. I am proud to take on this role and I am sure AEGEAN and I will do great things together, worthy of Greece! "
AEGEAN and Giannis invite us to share the little secrets of our country with the millions of foreign travelers who visit it time through the greecebygreeks.gr platform.
In the summer we brought Greece all around.
We traveled to beautiful islands and learned the secrets of every destination from those who know them better: the locals.
Watch all the videos and learn the secrets of the most popular Greek destinations!
In 2016, AEGEAN and Olympic Air launched a series of actions, entitled "All Greece Near", aiming at supporting and developing the Greek region not only by ensuring full coverage of the domestic network but also by implementing actions that support local communities.
From May 2016 until April 2017, 60 different traditional local treats of 50 Greek producers, traveled with AEGEAN’s overseas flights and Olympic Air’s interior and brought the whole of Greece with flavors from all over the country.
Through a contest, AEGEAN and Olympic Air invite the public to vote / select their traditional Greek products by 26/7 and will make sure to offer the 3 most popular products on all flights throughout the year the network.
At the same time, 3 lucky winners will win two return tickets for the AEGEAN and Olympic Air destinations!
The video of the campaign is already on YouTube and seeing it , you can be inspired by Greece and travel to the magical parts of our place!
The shots from different regions of Greece, from cities, villages and islands and the music created to accompany each scene, reminded us of our summers in the Greek islands of our country, the Easter holidays in the village with the whole family, the games in the neighborhood . This AEGEAN campaign managed to travel us in so many parts of Greece and wake us up with beautiful memories and familiar images and sounds!
With the domestic coverage network of AEGEAN and Olympic Air, there is no point in Greece that we can not travel. With 34 destinations and daily itineraries, it connects all year round, from side to side.
Travel through the new campaign of our beloved Greek airline and you will recapture certain moments from our "Greece". Get on aegeanair.com now and plan your next trip with color, sounds and smell from Greece!
#elladakonta
Some of the viewers comments:
-After the ALFA and this advertising very possible. Bravo to the children who think of her and who manage to make her so good !!!
-The nicest advertising I've seen in recent years! How much I would like to have this music !!
-Amazing advertising this incredible collage of sound image sites !!!!
All Greece!
-Exceptional. It shows Greece that we want and love!
Sources: http://a8inea.com/greece-by-greeks/
Supervisors : Betty Tsakarestou Lina Kiriakou
PRocrADstinators Team: Eirini Tsv Vickie Gatsiou Aristea Papadopoulou Maria Hanioti Mpleona Tzaka Antzela Golikai Angela Douka.
