ALFA BEER / ΑΛΦΑ ΜΠΥΡΑ

It has been 56 years since the day when ALFA , the first beer with a Greek name , was released on the market and 17 since it’s re-launch by Athenian Brewery. The consumers’ need to turn to Greek brands launched her sales and added a new player on the brewery game. Apart from her taste and quality, ALFA owes her success on the communication activities. Her advertisements target on people’s sentiments and highlight the importance of human relationships for granted and neglect the most important for us people.

Alfa’s new communication touches all these life relationships that need to be cultivated to keep unchanged over time. And it does it in a unique, authentic, simple way as it suits her. The reviews are positive as it touches the audience and encourages people to come closer with each other.

Through the values ​​and strengths of the family, the new ALFA beer film touches the values ​​of the brand itself and reminds us that one step is enough to get closer to our "ALFA" side. It makes us simpler, more spontaneous and authentic.

The film takes us to the father and son relationship. It begins in the years of a teenage son, presenting a young man, who alongside his studies actively helps his father to work.

The father, always present in the life of his son, supports him, expressing his love and care at every occasion. By taking a brief look at the typical moments of their lives, we see the son often feeling uncomfortable with the presence and deeds of the father.

Until today, where the son, having conquered his own "victories," recognizes the real contribution and support his father has provided over the years.

Through the values ​​and strong links of the family, ALFA's new film touches the values ​​of the brand itself and reminds us that one step is enough to get closer to our "ALFA" side. It makes us simpler, more spontaneous and authentic.

The comments were extremely positive and touched the world for another time:

-At last, HELLENIC advertising that ALWAYS runs.

-HEAVY CONSCIOUS AND CONGRATULATIONS to creators and contributors.

-For me now only ALFA Greek.


-In 2 minutes there are so many hidden truths ... thumbs up for the kids who did such a good job.


-The embarrassment when advertising has to remind us of what is important and how little is actually the time we have to enjoy with our own people .!

-Unbelievable work !!! hits the emotion exactly !!! congratulations to the mind that thought it !!! will not be late on top like the previous one! how magical is the world of advertising

-We are always proud of our parents !!! THESE ARE SIMPLE OUR PARENTS !!!! Congratulations once again for your excellent advertising.

SUPERVISORS :Betty Tsakarestou Dimitra Iordanoglou Lina Kiriakou

PRocrADstinators TEAM : Eirini Tsv Antzela Golikai Aristea Papadopoulou Maria Hanioti Vickie Gatsiou Mpleona Tzaka and Angela Douka.