ALFA BEER COMMERCIAL /ΑΛΦΑ ΜΠΥΡΑ

ΆΛΦΑ ΜΠΎΡΑ

Athenian Brewery SA is a beer producing and trading company in Greece and is a member of the Heineken Group in the Netherlands.

He produces and packs beer Amstel, Amstel Pils, Amstel Bock, Amstel Radler, Heineken, ALFA, Fischer, Buckler, BIO 5. In addition, he introduces SOL, Mc Farland, Erdinger, Chimay, Krusovice, Moretti and others. Its products are distributed and available in 11 countries worldwide.

It has been 57 years since the day when ALFA, the first beer with a Greek name, was released on the market and 17 since its re-launch by Athenian Brewery.

What do we need to get closer to them and show in practice how important they are to us? The ALFA beer encourages us with simple moves, perhaps small, to find ways to get closer to our people. Coming closer to our "ALFA (better) side" prompts us with the new Alfa beer advertising. This is what makes us more authentic and docile, but certainly more spontaneous and emotional.

https://www.youtube.com/watch?v=puc3xGTkHEQ

The protagonist of the story, in her new Alpha beer, is a daily and measured father who is preparing, without her daughter's knowledge, for her perhaps the most important day of her life. Her marriage. Taking time out of his everyday habits, he makes secret dance lessons to be able to share the first dance with her. In this unique and own way, he wants to show her how important he is to him. ALFA, discreetly present in history, accompanies it in this step, inspiring us all to take a small step and get close to our people.

Alfa’s new communication touches all of these life relationships that need to be cultivated to keep unchanged over time. And it does it in a unique, authentic and simple way, just as it suits her.

it is an advertising clip that markets human relationships and the way we express ourselves to the people we have in our everyday life.

SUPERVISING TEACHERS Betty Tsakarestou Dimitra Iordanoglou

PROcrADstinators Team : Vickie Gatsiou Mpleona Tzaka Maria Hanioti Aristea Papadopoulou Antzela Golikai @angeladouka.