Alfa Beer: Task of Interviews
This article refers to interviews that our team got for the first task of the subject ‘’Introduction and Public Relations’’
As brand ambassadors of Alfa Beer, we had to do an other task about the project of this company. This was some interviews from an Alfa Expert, who works in the company, and some consumers. In these interviews, we had to make a range of questions, which we found with the other members of team and we believed that all readers found their answers interesting.
In the session of the interview with an Alfa Expert, we managed to get in touch with Mr George Spiliopoulos, the Senior Manager of Alfa Company. He was very willing to answer whatever we had asked him and his answers were complete.
He told us that the key of Alfa success is the combination of its advertisements, price and history. Greek people want a Greek, valued for money product and Alfa had the solution. For this reason, Alfa took place at market place again in the period of economic crisis in Greece. Consumers love its excellent quality and brought it at the No 1 Beer Brand in greek market.
Also, it is important to mention Alfa’s unforgettable TV advertisements which bring to our minds a lot of happy emotions!
As a company of consuming products, they try to be suitable for everyone. But, most of their consumers are men and at the age team of 18–54. With their marketing plan, they want to aprroach young people via campaings on social media.
https://www.youtube.com/user/alfabeergr
Everyone’s favourite beer is a personal choice.
Alfa company combines the 4 P of Marketing:
At the question of how they choose the new flavors, he answered that they choose them according to trends. A tip is that consumers nowadays want something special (for example Alfa Weiss, Strong).
Unfortunately, he can’t tell us their future plans, because it is confidential information, but he can tell us that they search constantly for consumers’ new needs.
It is a fact that they were absent of market for some years. The reason is a combination of economic, social and commercial conditions and they came back, because they thought that there was a gap in market. Fortunately, the consumers responded to Alfa very positively.
They are very happy, because their initial vision became reality, Alfa to be the No1 Beer. In the future, they want to boost their portfolio and keep their status, as a simple and authentic brand.
To do our project more attractive, we selected 3 consumers to tell us about their experience of alfa beer.
Our first consumer is a 51-year-old man. He told us that drank beer for first time at the age of 22 and he found its mild flavour perfect. His favourite flavour is Alfa Lager, because of its authenticity.
He wouldn’t change anything about the flavor, but he found its packaging boring. We made a question about the voluntary activities of Alfa. This consumer said that the company, as No 1 Brand, has the moral obligation of doing voluntary work. About Alfa’s advertisements, first consumer believes that they have a social message, but it is not the reason of buying. Alfa is value for money.
Our second consumer is a 20-year-old man, who first tried beer at his 14. He has tried Alfa Lager and Weiss. ALfa Weiss is his favorite because of its taste and foam.
He wants something more modern for packaging too. About the voluntary acts he told us that is something which has not thought it before. In his opinion, advertisements are very catchy and reflect the human relationships. To sum up, he believes that Alfa is value for money,too.
In the end, we chose to put a more attractive interview from a 20-year-old girl. Watch the ALfa side with our people via her experience with ALfa Beer:
Αγγελίνα Κοκοβίλη Ifigeneia Antonopoulou Stella M. Betty Tsakarestou
Our Power Point with the Interviews:
