This is the story of a digital advertising and public relations agency called All About Creativity, created for the class “Introduction to Advertising and Public Relations” taught by Betty Tsakarestou.

We sought a name that encapsulates our core strength: harnessing our imagination to create innovative solutions. The name “All About Creativity” perfectly reflects our commitment to pushing the boundaries of creativity in every project we undertake. By choosing this name, we wanted to ensure that our mission and approach were clear from the outset, emphasizing our dedication to imaginative and original work.

Our mission with the agency we created is to deliver, through strategic insight, digital advertising campaigns that elevate brands and to help businesses grow and succeed by building strong connections. Our values are, first and most important, collaboration to adopt the spirit of teamwork with the company and the clients. Then we have creativity, obviously. We use creativity to connect with the audience on a deeper level. Third we have honesty. This one is also important so we can demonstrate our commitment and build long-term relationships with clients. And finally, we have excellence to pursue greatness in all aspects of work.

Now let’s talk about our projects. The first one was to present our agency. The goal, the mission and the values, like mentioned above, and our role as individuals. The second one was to choose a Cannes Lion winner campaign and answer some questions given (ex. Was the story engaging?). This helped us understand how campaigns work, what they offer and how we could make one. Then we had to make a brand strategy about the campaign we chose, which really helped us understand the brand better and how to make our future brand promotion the best. After that we collaborated with Novibet. They asked us to make a campaign about their 15th anniversary and present it to them during class. That was a really challenging project because we had to work on the timeline, the stakeholders, the press release for the first time ever. But we made it work. Things got even more real after that. We were asked to choose a client and make it our mission to promote their brand, but more of that later.

We really worked on our social media after we were done with the small projects. We first made Instagram and shared our mission as an agency. But then we decided to also create a TikTok account, because that’s where all the hype is. The website was already created the moment we did our first project. There we have some information about us and what we do. On TikTok we posted some funny videos with trending sounds, so we could get noticed. On Instagram, besides our mission, we also posted the team members and our design for the name of the agency. For that we asked our followers to choose between two designs that we made, and we trusted our follower’s opinion.

Here is a preview of our social media:

And now onto the good part: the final digital campaign. For our client we chose Stergiou Signature. And more specifically we chose to promote their healthy products through social media with creative videos and posts. We have seen the struggle for athletes and people who are on a fitness journey when it comes to satisfying their unhealthy cravings, sweet or sour, and that’s why we decided to highlight the nutritional benefits on Stergiou’s products. The key message is focused on better performance for athletes and a good form of a snack for people who workout or are on a diet.

Our first step here was to make a creative brief about our client. We had to come up with the problem we are solving, how we are solving it and the target audience. This was just a practice brief to have an idea of what we are doing. As time went on, we changed many things. After that we were assigned to do some interviews with prospect buyers to see if they would be interested in those products. That was a little challenging, because we started with a target audience of professional athletes, but then we changed it to amateur athletes so it would be easier to reach them. So, we interviewed three people, two amateur athletes ages 24 and 25 and one person who is on a diet age 46, and we saw that those healthy products by Stergiou would benefit them. Now the hard part was to prove the nutrinional benefits, but with a little research and help from Stergiou himself we made it work.

In this practical lesson, we learned many things and we focused a lot on the role of each individual. There was great collaboration, and we learned what it means to be a team. We utilized our values in every task we completed. We came closer together as people and as collaborators. Additionally, we learned to express ourselves in a foreign language.

“Turning ideas into achievements by orchestrating projects with precision and passion”

-Project Manager

“Crafting narratives, shaping brands, and engaging audiences one post at a time”

-Social Media Manager

“Turning creative visions into visual realities, one design at a time”

-Graphic Designer

“Ensuring seamless user experiences and dynamic digital presence, one website at a time”

-Website Manager

“Building bridges between brands and audiences through authentic storytelling and strategic communication”

-Public Relations Manager

“Transforming data into insights, and insights into impactful strategies”

-Data Analyst

“None of us is as smart as all of us”

Instagram: https://www.instagram.com/allaboutcreativityagency?igsh=MXdpdHEyaGdxdHBxaA==

TikTok: https://www.tiktok.com/@allaboutcreativity.adpr?_t=8nwD86zbgKv&_r=

Website: https://allaboutcreativityagency.tilda.ws/

Preview: