#allazoumesinithies
A campaign introduced by AB Vassilopoulos
Surveys have shown that just 1% of plastic bags are recycled while people consume 4.3 billion bags per year. Thus, in 2050 there will be more plastic in the sea than fish. Adopting the habit of reusable bag, AB Vassilopoulos — a well-known supermarket in Greece — makes an important step in protecting the planet. It is characteristic that one multipurpose bag systematically used once a week can replace a hundred of plastic bags per year!
The new legislation in Greece aimed at reducing the use of the plastic bags and stopping its free disposal in force on January 1st 2018, can be a great excuse to change habits. Having this as a springboard Vassilopoulos invited all his clients to put their multipurpose bag in their lives and to drastically reduce plastic by upgrading the future of the planet.
With the slogan #allazoumesinithies, AB Vassilopoulos’ new campaign attempts to sensitize consumers to reduce the use of plastic bags by replacing them with environmentally friendly multipurpose bags. Vassilopoulos, through entertaining activations and targeted happenings, had as a priority the mobilization of consumers with the aim of identifying habits that can be changed so that they themselves could contribute to a greener environment and a better quality of life for everyone.
For this reason, the supermarket chain released two promotional videos starring George Mavrides and Mary Synatsaki with the slogan #allazoumesinithies. The concept was about the limitation of plastic bags for single use, with the protagonists of clips to present it like a harmful habit that they managed to stop. This interpretation of the campaign has not been without it’s detractors however. It is important to note, that in these spots there is correlation of the use of plastic bags with “bad habit” corresponding gravity to drug addiction, smoking, alcoholism etc., addictions demonstrably endanger human life and health, which caused a variety of reactions.
AB Vasilopoulos, with faith in its commitment to a better future and responsibility towards society, consistently follows the strategic options for sustainability and tangible social contribution. The distinction among the leading European companies with the reward of National Champion in the category “Social Responsibility and Environmental Awareness” of the European Business Awards is both rewarding and recognition of consistency, accountability and innovation underlying its activity in the Greek market for nearly eight decades.
In order to communicate and promote this campaign, an “ecological” evening was organized, too on Wednesday, March 20, 2018, in Technopolis of Athens with many invited guests aiming at raising awareness and informing about the environment.
We choose multipurpose bags to help protect the environment! The multipurpose bag is the responsible choice for the environment. Let’s keep it every time we shop!
Pro.Ago Team: Poppy Kousi, paprikasama, Dimitri Makris, Marissa Moumouri, Ioannis Spiliopoulos, Aris Tzimas, Eirinaios Trapetsas
