Res Innovae for Ad Discovery and Creativity Lab- Brand Building.

Brand Building Presentation by Res Innovae

• BRAND BUILDING: First of all, as a team, we started our project considering the idea of how to make a brand, what is a brand and how to work on it. A brand is the sum of all expressions by which an entity (person, organization, company, business unit, city, nation, etc.) intends to be recognized. Brands can be built up in an instant and they can be destroyed just as quickly. Making a brand stand out and appear trustworthy to the right audience is difficult. A successful brand should be built up over time. A slow, gradual buildup provides the opportunity to reach far more people. So, we started by searching how a brand actually looks online. What should a brand strive for, how to create a brand strategy, how to put a brand into play and social tracking and last but not least how to measure a brand. Building a brand is definitely a process and it need to dig deep. We’ve tried to learn about the products and services a brand should offer to the costumers.

For more articles on our assignments visit the profiles of the other members of Res Innovae: Danae Zouli, Kim Münch, Panayiotis Polyzos

Lab Instructor: Betty Tsakarestou