Brand Strategy- What is a brand?

During these months, we did many projects that we like a lot. Among them it was the BRAND STRATEGY. We discussed about what a brand is and the channels that customers choose to interact with a brand. For example internet,social media, offline events and advertising have a unique role in the company.

Of course we talked about the goal of a brand which is the client understand everything and like them. The design is one element that helps every company to attract customers and become better over the years. Creating a buyer persona is something very interesting and practical idea for more sales. For example, you can give details about a typical day of a coustomer’s routine, demographics e.t.c In addition, it’s very important for a brand to understand that not every social channel is right for this brand and choose forums that are essential.

Ιt is a process that requires you to be more active, more knowledgeable than ever to realize and prove maximum return on the investment of establishing a knockout brand.

I have to confess that it was a different project that helps us to understand better the value of Internet and Social media in a company’s life. Of course we learn more about the design and what we must do to attract customers.

It was a project, quite interesting and we work a lot together to have a perfect result. Our cooperation it was fantastic. As a team we like to share ideas, learn more things and become better everyday. This class was a chance to test our limits and work hard for the best result. After the difficulties we faced due to the pandemic we did it! I’m very excited for all the projects we have done and I hope to have the chance in the future to work on the advertising again.

Our team: Angeliki Kyriazi , Anastasiia Shvetc , Irati Barrena Bolinaga , Katerina Tsiakaraki

Agency: Re:construction