BUZZ ED x HOOKAH ACCESS NET

Maria Spyropoulou

Published in

AD DISCOVERY — CREATIVITY Stories by ADandPRLAB

3 min readJul 3, 2022

A bit about our client…

Hookah Access net is located on a beautiful island, Cyprus.

Offers and services,

· Deals exclusively with the delivery of hookahs in Cyprus

· Orders can be placed via the website

· The hookah is delivered by a Hookah Access Net employee and is received the next day

· Hookah deliveries take place at homes, parties, and various events

Why we chose Hookah Access Net as our client,

· EDUCATES

…customers about new aspects and trends of Hookah

· ASSISTS

…with the maintenance of habits, thus emotional stability in a new, stressful environment

· BASES

… their service on the existing need of relaxation and human connection.

· STARTUP

…brand new startup consisting of young aspiring entrepreneurs

Our Goals for HOOKAH ACCESS NET

Our goal is to help add functionality to improve the user experience, minimize the chances of any negative experiences due to outdated or complicated designs and to help create a “space” where our client’s expansion of capabilities and offerings is reflected as accurately as possible. Since our client specializes in delivery services it is important to make their digital presence more appealing to their target audience.

· REACH

…1000 followers on Instagram (currently 142)

· INCREASE

…sales by 5%

· DRIVE

…more traffic to the Hookah Access net website

· CREATE

…a corresponding page of the company on Facebook as informative and active as the website

· PROMOTE

…through digital marketing, social media is our friend! Revamp and redesign their website, as well as their social media

A few suggestions…?

· Immortal gifs, that are easy to promote!

· Instagram reels full of energy!

Campaign Timeline

· 5th July

Posts on social media about the campaign and the event that will take place in collaboration between our company and hookah access net.

· 25th August

Conducting the event outdoors and tasting the new refreshing flavors by the attendees. Also, simultaneous advertising and information about the company.

· 1st September

Through social media posts, promotion and advertising of the most popular hookah flavors based on those who came and tasted at the event.

· Evaluation

Metrics of campaign success.

Customer data

· Feedback from our customers

· Through the right information we can get acquainted with the product so that we are able to provide the best service to our customers

Communication Channels

· Ability to communicate from most popular social media

· 24-hour live chat through the website — Immediate answers to any questions through

Business goals

· Sales increase