Hello dear readers and especially AD and Marketing world! We are BuzzLab! A student-led marketing agency that was created within the classes of the Communication, Media and Culture Department in Panteion University. However our agency would never exist without the help and guidance of our professor, ms Betty Tsakarestou

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We would like to show you the Buzzlab’s travel in the marketing world throughout this year. But firstly let us elaborate a bit more for the vision and mission of our agency. BuzzLab specializes in representing creators and brands that have an affinity for making an impact through their vision and focusing on the human factor to be the key to progressive change in our society. This is why Buzzlab’s vision can be embodied in a single quote: “Bee the Change”. We imagined creating an environment that fosters connection, evolution, and meaning for all. We strive to deliver WOW- factor services that value and honour diversity, focusing on bringing life to the ideas on your mind. We aim to promote creators and local brands that that have a unique way of seeing the world and want to make an impact, all the while being the key factor in a positive change to our society.

“Be the reason someone feels seen, heard and supported”

Who are we?
Five girls that study in Panteion University and share a common vision:

to bee the change of their own world.

Let’s introduce ourselves!
•Maria Louisa Souniou ΜΑΡΙΑ-ΛΟΥΙΖΑ ΣΟΥΝΙΟΥ

• Blog Writer & Graphic Designer
• • Konstantina Klidi
• Creative Director & Logistics Manager
• •Anastasia Bliona
• Data Analyst & Lead Generation Manager
• •Maria Pritsiola
• - Social Media Manager & Motion Director
• Ioanna Egglezopoulou
• - PR Manager & HR Specialist

BuzzLad’s work can be found in our website and of course in all our social media platforms on Instagram and Tik Tok.

PROJECTS
Nike
During the workshops, we were asked to choose a worldwide company that we would love to be our first client. It must be a company that would agree with our values and vision. In that period of time we came across Nike Sync Application by Nike.
What’s about this app?
NikeSync” is a 2022 digital platform resource which is created by the brand (client) Nike.
For this campaign, Nike partnered with R/GA London Marketing Agency to build the first-ever cycle syncing training application. R/GA’s Creative director said that this project serves R/GA’s vision of helping its clients to create a more human future through technology.

The “NikeSync” is a campaign that allows women to harness the power of their cycle to maximize their training accordingly. More specifically, Nike believes that understanding your body and adapting your training to your period could help women improve exercising performance, boost their immunity system, release anxiety and make them feel more confident ,fitter and stronger. It also optimizes that people with periods will listen their body needs for each phase of their cycle and they will train to the key phases of it. Furthermore, both Nike and R/GA Agency want to highlight the distinct differences in men and women’s physiology.
“Women are not small men so we should not train like them”.

As an all-female agency we were impressed with Nike’s campaign and we loved the fact that a huge multinational company with unlimited profits showcases the strenght of women, especially when they are on their period. Therefore, as a marketing team selected Nike for our client without any second thoughts.

The next step we took on our projects was to create from scratch a new campaign for Nike that was to be launched in 2024. We decided to make a Nike campaign regarding the Olympic Games of 2024. The Olympic Games serve as a global platform for promoting unity, diversity, and progress, hence why Nike was the best candidate for this campaign. It resonates with the core values of the Olympic Games so what better way to promote its values and brand, than creating a campaign involving the Olympic Games 2024.

The goal for Nike to create a campaign for the Olympic Games is to leverage the international attention and excitement surrounding the games to raise brand awareness, connect with consumers, and drive sales. The Olympics represent a unique opportunity for Nike to showcase its products and technologies, as well as its commitment to inspiring and empowering athletes of all levels.

By creating a compelling and memorable campaign, Nike can generate buzz and social media engagement around its brand, driving traffic to its website and retail stores. Nike can also use the campaign to introduce new products or innovations, such as limited-edition Olympic-themed apparel or footwear, that appeal to fans of the games and sports enthusiasts.
Moreover, Nike1s Olympic campaign may also aim to strengthen the brand’s association with excellence, innovation, and athleticism, reinforcing its position as a leading sports apparel and equipment manufacturer. By highlighting the stories of athletes who use Nike’s products to achieve their goals, Nike can further build its reputation as a brand that empowers individuals to push their limits and reach their full potential.
Overall, the goal of Nike’s Olympic campaign is to create a powerful emotional connection with consumers,
reinforce the brand’s values and identity, and ultimately drive sales and loyalty.

“Be a Nike athlete, be an Olympian”

Now for our most significant project of the year, we collaborated and worked closely with BONO Activewear and we created an engaging campaign for them (for academic purposes) that encompasses both our agency’s and BONO’s key components.

BONO ACTIVEWEAR
When Buzzlab was assigned by Panteion Worklabs to contact and collaborate with another brand , all the team members were searching for a brand that inspired us as well as matched our mission and core values. Immediately we contacted Bono Activewear. BONO Activewear is a Greek brand that specializes in athleisure clothing for everyone who wants to be stylish and comfortable in their own clothes for every occasion. Anna Maria and Lydia (the brand-owners) dreamt of starting a company that will provide people with activewear that will make them feel confident and comfy not only in gym but also in their work, at an excursion , in a meeting or even at a bar. They needed to create clothing that anyone regardless of body shape, weight, sex or age can wear. Finally, in 2022 they made their dream come true by establishing BONO activewear and launching their first leggings collection.
In the upcoming year, BONO is up to become a more official brand, leaving behind the experimental stage that they are currently in. The owners aim to open a showroom, add more clothing items on their collections and of course, become more popular to the audience with professional campaigns and other marketing strategies.
That’s where BuzzLab comes into play by creating BONO’s first marketing and advertising campaign. Considering the values, the goals and the budget of BONO , we were tasked to create first a marketing strategy and then the advertisements.

In this campaign, we took videos and photos of people with different body-shapes, height ,age and weight wearing the summer BONO collection while strolling around the historic centre of Athens. We want to show to the audience that someone can wear BONO clothing from morning to night in any occasion of everyday life. Furthermore, we want to highlight the complexity of the woman’s roles nowadays• she is a worker, a careerist, a wife, a mother and at the same time she is a woman that takes care of herself and needs to be powerful and confident to keep going. As a marketing agency , we think that the best way to promote the brand and make them gain the desired popularity is by engaging social media interaction and especially by sponsored posts on Instagram and TikTok, and that’s where we focused on for this campaign.