Coronet TV!!!
What happens when you are a movie-lover and you have a project for ADandPRLab…
The idea behind our venture
Our vision was a platform, where anyone can find a great amount of movies and series of the highest quality. So, we created Coronet! Coronet is a online channel with insignificant monthly payment for the subscription. In our channel there are tons of movies and series, categorized by kind, rate, date and casting. We created our logo (CRN) and slogan (Your Channel, Your Rules) as long as the hashtag (#Yourchannel #YourRules, #RoyalTv) with the concept of ruling your own “royal” platform. We wanted subscribers to create a fantasy world when they make the decisions and feel special about it! Coronet is customized to subscribers’ taste, mood, personality and preferences and offers many features and options to choose from.
The content
So, we created this easily accessible channel, an online platform in which revives every kind of both old and new movies and series for our ‘’royal’’ subscribers . As managers of this page we are committed to post news and trailers about movies and series that we have seen and want to share with our subscribers. In addition we created each week special tributes in various genres of films, among others our vintage tribute including all the old but gold favorite movies that we should never forget our tribute in the best horror movies for those who love fear and action, and finally our Christmas collection which introduces us to the magic of Christmas. Scrolling down on our page you can also find quizzes and some of the most famous movie quotes which went down in history, and have remained in our memory no matter how old they are. In conclusion our posts were mainly made during afternoons, since these hours are mostly when subscribers have free time and need to relax with a good movie or their favorite series.
People Approach
Finally, how did we achieve to attract people to like and follow our page? First of all, as all people do, we invite our close friends and family to follow Coronet’s page, in a way to help it make its first steps in the social media world. In any case, if your own people won’t support you, who will do it ? At a second point and as it is possible, all these people tried also to help us by spreading our “business” to their social media friends. But we didn’t uphold on this. Of course, we continued invite our friends on Facebook, too. Taking under consideration, that Coronet’s product is a non Greek product, we also wanted to join our page people from others countries, in our try to show the foreign dimension of CRN TV. What is more, a fact that really please us was that our page was also liked and followed by people who found it by luck and were interested of the offering services. However, we shouldn’t forget that our purpose was not only to reach the “like limit” that was set by our professors. We aimed to succeed in keeping our audience and more specifically to push them not only to like the page but also follow it because of its content. For this reason, concerning the fact that we actually presented a product that does not exist, we were at least uploading interesting content for the viewers. In this way, we made an effort to spread the feeling that it actually exists or that Coronet platform will be created in the future.
So, what we gain?
To sum up, for us the creation of Coronet page was a really enlightening experience because we discovered firsthand the difficulties and the crucial points of product/service ‘s promotion. But most of all, what it’s really important to be written down, is that when you love what you are doing and you devote your inner self and joy to it, this is what your future clients accept and decide to choose you between your competitors. It’s essential to exist -in the way of promotion- your personal signature and not to just peddle an impersonal product. That’s for us the key to success!
A project made by Zachariou Danae, Varella Eirilena & Sinekoglou Konstantina
p.s.
All the videos uploaded (except from trailers) were made by us, so as to avoid legal issues with copy rights…
So, take a look ;)
