Data Analysis 101: How to make them fun
Bamboo toothbrushes
Another semester on the AD&PR LAB ended, where we got familiar with research analysis. Mentored by Mr. Constantinos Ioannidis and with the help of Mrs. Tsakarestou and Mrs. Iordanoglou, Market and New Media Research Lab gave us the opportunity to discover how numbers can be fun.
Driven by the environmental crisis that is happening in our time, our team called “Strange Think” has taken the decision to conduct a survey focusing on the Boobam toothbrushes.
We started this research in order to find out if people would change their daily habits for something that is environmentally friendly as well. Our focus was on whether plastic toothbrush users are willing to change their plastic toothbrushes with bamboo toothbrushes. In the end, the results were quite encouraging since people are willing to adopt greener solutions, especially youngsters, which delighted us since they are the core of change.
First, there was qualitative research; on the 28th of May 7 bamboo toothbrush users, which we found on Instagram, participated in an online focus group.
Then we moved on to a quantitative survey that was held on the Survey Monkey platform. 100 people were asked to answer the survey’s 10 questions.
On our demographics results, we saw that 76% of people who answer were women and only 24% were men. We also saw that the majority of the people answering were in the 18–24 year group. On the main results was that one third of consumers change their toothbrush every 2–3 months and 7% use bamboo toothbrushes. People are interested in the design of the toothbrush, the brand name, and moral consumption. What is interesting is that in our question ‘’Would you replace your plastic toothbrush with an environmentally friendly?” almost 90% answered positively. Then why are not bamboo toothbrushes a “thing”? The fact that bamboo toothbrushes have not so far been sold in consumer outlets makes it difficult to disclose their existence and their sales respectively. But eco-products are bigger than a market. This is a life-changing attitude that can change the facts and help reduce the ever-increasing environmental disaster. That is if the intention of people for moral consumption even in something seemingly insignificant such as a toothbrush is true.
See the full presentation here
Brought to you by:
Strangethink, Sara Aphami, Eleftheria Bitsakis, Maria Ioannidou, Konstantinos Nikolaou, Aggeliki Papageorgopoulou, Ourania Papalambrou, Dimitra Panopoulou, Michalis Roussos,Georgiats.
Lab:
Betty Tsakarestou, Dimitra Iordanoglou, Konstantinos Ioannidis
