Digital Platform - Next Steps
Digital Platform
In order to present our startup to our future consumers-clients, we chose to “build” a digital platform of our “El Mejor”.
So, let us introduce to you our platform!
HOME
“Home” is the first page of our website, where you can see our latest uploads and generally, all the uploads without categorizing. It is the first contact with our platform!
OUR PRODUCTS
By clicking the tab “Our products”, you will see the whole products without categorizing. All the chocolates are produced with raw cocoa bean.
But, if you go to the near arrow, you will notice 4 categories of products; sweetened with stevia products, sweetened with coconut sugar products, fortune chocolate and black sapote drink.
So, let’s see one by one those categories.
By clicking the category “sweetened with stevia”, you can find stevia-based chocolates, which are perfect for people with health issues (e.g. diabetes). Each chocolate has its own description, benefits and price.
By clicking the category “sweetened with coconut sugar”, you can find coconut sugar-based products, which are suitable for vegans and healthy eaters. Each chocolate has again its own description, benefits and price.
By clicking the category “Fortune chocolate”, you can find “La Sorpresa chocolates”, which are fortune chocolates. Sweetened with stevia or coconut cocoa, they contain a motivation quote for healthy life. Those chocolates has also their own description, benefits and price.
By clicking the category “Black Sapote drink”, you can find the juice of the fruit, which has the taste of chocolate. Based on black sapote, this drink will give you the energy and the perfect taste, but in a healthy way! This drink haa also its own description, benefits and price.
MEET EL MEJOR
Meet El Mejor is a campaign, which has the goal to introduce our basic ingredients (like raw cocoa, stevia and coconut sugar) and some of our proposed uses of our chocolate.
Our aim is to catch the interest of our consumers. So, we will post every 5 days a new “piece” of our campaign, in order to wait for it! Additionally, we will run this campaign at our social media, too, where we will use a hyperlink to our platform for further information, because social media descriptions will be brief.
CHOCOLATE HISTORY
By clicking the tab “Chocolate History”, you will see some articles about the history of chocolate. We want to combine knowledge and civilization with our product. So, we will upload information about chocolate and its connection with some countries.
CONTACT
By clicking the tab “Contact”, you can send us a message. That message can be about further information, questions, or orders. In order to communicate with us, you have to write your e-mail, your name and your message and we will send you an e-mail back.
ABOUT US
The final tab is about us. By clicking “About us”, you can read some information about who we are, what we do and which are our aspirations.
Next Steps
After discussion, our team made some decisions and a final “task-list”.
Target group
We decided that our main target group will be people with health issues, but we will produce some chocolates, suitable for vegans and healthy eaters, too.
Social media
We will create an Instagram account and an Official Facebook Page, where we will promote our product, our campaigns, make some live videos and upload videos from the procedure of chocolate-making.
Digital Platform
We will add new content to “Meet El Mejor” campaign and to the “Chocolate History”. Also, we want to create a new tab for the “El Mejor cafe” and connect our platform with our social medias.
George Mitsoulas Anna Bear Niki koutoulouli Voula A Kat Eugenia Kolovou Maria Kaloudi
