DNAgency Creative Brief

The task of this assignment was about creating a DNAgency Creative Brief about what people want the most; the clothes. More specifically we selected an ethical, contemporary label committed to eco-wise and socially responsible fashion in Greece, Vathos Apparel. Vathos apparel goal is basically producing womens’ fashion and accessories in a small family owned factories to positively impact the lives of local producers. Our plan was about advertising more and more our social profiles like Instagram and twitter and at the same time we are going to continue with the use of email. Many mails will be sent directly to potential customers along with a newsletter to inform themselves more about our current project. In this way, more and more people are going to learn about the prospects of DNAgency and Vathos Apparel.