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We are the ADnalysts! Get to know us..

Stephanie Karayianni
AD DISCOVERY — CREATIVITY Stories by ADandPRLAB

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Due to our excellently planned and executed courses at the Ad & Pr lab of the department of communication, media, and culture at Panteion University, the past few months have been a wonderful pleasure for us.

Our team is comprised of five individuals. They are all eager to gain knowledge and collaborate with one another in order to complete the assignments with the greatest outcomes. Kostas tirodimos, a techie at the Graphic Design department, Giannis Plessas at the Copyrighting department, Grigoris Christoglou at the Client Service department, and Stephanie Karayianni & Giannis Xenos at the Creative department are our members specifically. The team is called “Adnalysts,” and the name combines the terms “Ad” and “Analyze” as we all really like advertisements and analyzing them from a business standpoint. We thoroughly loved working on each project, and we felt that it would be beneficial to us in our future careers as professionals. Although we could have cooperated even better, there is always room for improvement when it comes to building a stronger team.

In regards of the projects, we began with the UX project and, more specifically, the heuristic evaluation and the methodology that went into it. We were very intrigued by the project coordinators, mr. Antonis Birmpas and dr. Panagiotis Zacharias when we first met them, both as professionals and as people. They seemed like incredibly engaging people. We were quite impressed but also a little perplexed while attempting to determine which technique would be the most effective after learning more about the heuristic evaluation and how helpful that was for pretty much every single company, in addition to the various ways that were displayed. The days of analysis revealed that we were a little confused about the strategy and the tasks we were given, but we were able to sort things out and — of course — with the aid of the power point provided, we arrived at a conclusion that appeared quite equitable to us. We found the presentation to be very informative, and we also greatly valued the opportunity to speak with the project coordinators who provided us with very specific feedback on our work. Last but not least, we also used some of the heuristic elements on projects for other classes, such some evaluations of social media sites and other websites.

Our team decided on the website “about.you.gr” due to it being a new one in Greece. One of the most rapidly expanding e-commerce businesses in Europe, ABOUT YOU is Hamburg’s first unicorn since 2018. Our selection of this site offers us the opportunity to evaluate its website and reach conclusions as their goal is to digitalize the traditional shopping promenade by creating an inspiring and personalized shopping experience on the smartphone.

Our imagination and interest were piqued by the Costa Coffee project. We weren’t initially really thrilled about the project, but by the time it was finished, we were absolutely loving it. Several of the theories we learnt in prior lectures could be explicitly devoted to and applied in part A. As a consequence, when it came to part A, we were genuinely happy that we could use the knowledge we already possessed. As a result, we used that knowledge as the basis for our creative component and the rest of the structure. We felt inspired and motivated to introduce Costa coffee to Greece since it was a popular brand in many other European and non-European countries but was not yet relevant locally. At part B, we let our imaginations to go wild and had a ton of ideas, but we insisted on listening to what the project leaders had first instructed us, giving us a base on which to construct. Although it was probably our most challenging project, we remained committed to it, and the ultimate outcome made us happy and satisfied.

Another fun thing was the short film we produced to serve as an advertisement for the brand. It was lots of fun, but it also taught us that brands are authentic, and no matter what the product or service is, it’s going to remain crucial to comprehend how it all processes in reality from outside our offices and in society as this is how we can come up with the best and most efficient techniques of approaching customers and forging strong bonds with them. We felt a lot of pressure during the presentation simply because there were three grand head coaches and other extremely important figures in our community providing feedback. We really want them to be satisfied with our performance and for our team, for which we had worked so hard on this day, to be given credit. We believe that the manner in which we conducted business was commensurate with a real corporation, almost at the level of professionalism.

We were also offered the possibility of creating mobile apps through the “Market Research, Digital Media, and Applications” Lab. Magy Kontou, our final guest to this lab, shared with us her knowledge of basic related to designing an app, including the methodology, the brainstorming stage, and the presentation of the end product.

We covered a lot of ground in theory before using the proto.io platform to put what we had learned into practice. We each have to work alone to develop our own quiz game apps for this project.

We had the chance of figuring out the platform, its tools, our ideas, and our concepts. Everyone worked independently to construct a three-question quiz game with various themes, including vehicles, video games, football, basketball, and the Cypriot vocabulary.

Conclusion

The past semester has left us, the ADnalysts agency, with a variety of emotions as it proved to be both a very stressful and productive time.

We overcame several challenges, developed our portfolio, tested our creativity, and improved our presentation design and public speaking abilities through these initiatives.

We are eager to pick up new skills and develop our student-run business into a professional one. As we want to work hard and obtain experiences that will contribute to our potential careers, we are looking forward to new knowledge and greater prospects in the marketing and advertising industry.

We would like to express our gratitude to our mentors Diana Birba, Markos Aris, and Lina Bakalexi for their leadership, support, and incredible sessions. We also like to extend our sincere thanks to Stavros Kaperonis and Betty Tsakarestou for providing us with such special opportunity.

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Stephanie Karayianni
AD DISCOVERY — CREATIVITY Stories by ADandPRLAB

Written by Stephanie Karayianni

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