e-surmesure dresses you up!!!
“Introduction to Advertising and PR” lab, Panteion University,
prof.: Betty Tsakarestou
One of our weekly assigned challenges in “Introduction to Advertising and PR” lab taught by Prof. Betty Tsakarestou (Panteion University, Athens Greece) was to start up an innovative brand. So, our team came up with an ambitious startup company, e-surmesure, a Greek (Athens) online platform offering breakthrough services of e-sur mesure designing and tailoring!
Customers are asked to enter their body dimensions/proportions, select their preferred fabric/colour/design/species of garment and we, responsibly, design, sew and provide them with the specific garment they had in mind while e-ordering!
First of all, we set up a proper and operational business plan, concerning the qualification of our board of directors, official license, evaluation of expenses, risks and opportunities, development, the invested first capital and future funding, the appropriate corporate and marketing strategies, our unique values, vision and objectives, the partnerships needed, the (digital) campaign required. We also started a real store in Athens, since we consider that physical presence/premices will give more professional and legitimate look to our brand towards customers, functioning in a kind of guarantee as far as commitment, trust, loyalty and reliability are concerned.
Our vision is to cover the identical needs of each client, especially them with little spare time to waste searching for a specific garment, others with body particularities and/or disproportions (plus-sized people etc). We focus on individuality, we respect uniqueness, we personalize and adjust clothes absolutely by sur-mesure designing and tailoring.
This concludes our unique value and innovative aspect, as a startup branding company, of course accompanied by brand loyalty, competitiveness, credibility, reliability, responsibility, quality, ethos, commitment towards clients (trust, engagement, discretion, respect, responsiveness, time management), competitively reasonable prices, creativity, productivity, competency, imagination, innovation, fresh ideas, modernity, uniqueness!
In terms of funding, at first we are going to rely on our own invested capital, and then we will be funded by advertisements, sponsors and, definitely, by the creation of an additional network of partnerships, which we consider to be a good practice for the growth of our company. We absolutely believe that strong partnerships not only offer financial support, but also build reputation, offer useful market support, strong allies cooperation and teamwork required, boost effectiveness, provide advice and fresh ideas (think tank), knowledge, help handle difficulties (of the administrative, sales or marketing side of the business).
As far as the technological/digital aspect needed to our brand growth, we are going to search for an Advertising Agency with unique values and objectives similar to ours, so that to develop a digital marketing campaign, based mostly on applications, forums/blogs, on our appearance on the social media platforms, on the innovative performance media. We have in mind a dynamic opening through the market based on online marketing development, easily navigated website, social media presence, after sales service, e-evaluation, e-promos, banners and pop material etc. Our unique, flexible and challenging point of view in terms of digital design and tailoring has to be highlighted in any possible way!
As a conclusion, we shouldn’t leave out that our four-member-team of co-founders is proudly consisted by a co-creative talent people mix, a well-balanced team as far as strength on our skills is concerned. We are the absolutely right mix of people in terms of organizational structure, with the right attitude for the job to help the agency be known and grow, as well as leave a lasting effect on the customers.
Lina — managing director
Antonia — client service director (account director)
Zelia — creative director
Giannis — new business director
our ppt: https://drive.google.com/open?id=13qw19fWhScHVRcfa30PikZAAzOmijv8W
