ECCEAM Team; A New Beginning
The Introduction
The creation of ECCEAM began as a simple semester project and evolved into a creative experience in the marketing world. Our team consists of Karytinou Chrysanthi, Kkamari Elias, Ntzianos Charalampos, Raptis Konstantinos and Tsampoula Athanasia-Evangelia. We were all challenged, both as individuals and as a team, to reevaluate our tactics and morals, to test our skills and put our talents into action. We were thrilled to come across every aspect that was needed in order to form our agency and acknowledge what had to be done so as to be successful and trusted in the marketing industry. For the first time, we were able to put into action everything that we had learned in every weekly session, as well as the skills that we had developed from past semesters on a theoretical basis. We started as five visioners ready to experience the marketing field in all its forms and we began this journey by assigning to every member of our team a distinctive role according to their individual assets and characteristics. More specifically, Chrysanthi was the Team Coordinator, Charalampos the team’s Advertiser, Konstantinos our Social Media Expert, Elias the Public Relations Expert and Nasialia our team’s Influencer/ Creative. Apart from our individual roles, though, nothing could have been the same without cooperation, the combination of everyone’s ideas and perspectives on the subjects, or without our weekly brainstormings. We had the opportunity not only to display and organize our knowledge and ideas, but also to present our work and gather constructive feedback, while also getting inspired from other companies’ ideas and designs, building slowly but steadily a friendly and organized workspace with much potential. In addition, we created our own social media accounts and website, dedicated to forming a closer relationship with our potential customers and the general public, as our digital interactive environment. In this way, we had the opportunity to test our communicative skills, as each platform has its own codes, uses a different “language” and targets different groups of people.
The Experience
Our initial vision was to promote concepts and ideas such as diversity, solidarity, and sustainability by focusing on green policies and a safe, flexible, inclusive and social issues- focused workplace. At first, we were also leaning towards smaller businesses, like “Fetch”, but progressively as we grew bigger we had the honor to collaborate with megacompanies and firms, like Google and Nike. We were challenged to understand not only our clients’ strengths, but their weaknesses as well, so as to unlock their full potential and possibilities. It’s our policy that each of our clients gets a free initial evaluation and consultation which guide them through a focused, targeted plan for their business. Since our first steps as a marketing consulting agency we made sure to always try to combat social and environmental issues. By keeping up with current events and by being intrigued by new concepts and designs, we aimed to incorporate in our marketing plan bold initiatives and an inclusive, friendly working environment, which could provide the space for contribution to societal issues. We genuinely value trust, while being transparent in our strategic moves, without being overly transparent following Rachel Botsman’s words and tactics. As a team we have no hidden agendas and provide our customers with the truth through our actions in an environment of certainty and accountability. It is clear to us that a business gains the most trust by being a guardian of information quality.
The agency’s Email Address; ecceamteam@gmail.com
Our website;
You can find us also on social media…
Facebook;
Twitter;
Linked-In;
Tik-Tok account;
Instagram;
https://www.instagram.com/ecceamteam/
04/07/21 - Athens, Greece
By; Chrysakarytinou, Elias Kkamari, ΜΠΑΜΠΗΣ ΝΤΖΙΑΝΟΣ, Kostantinos Raptis, ‘Νασιαλια Ταφ’
Authorized by; Betty Tsakarestou
