ERTFLIX
Social Media Strategy
Hello everyone! We are GREnADe, a team of 6 young visioners working their way through the marketing and advertisement field. One day, after gathering all together, we discussed about ERTFLIX’s potential as a brand and what strategy should they follow to gain more audience and consolidate in the market. Though it’s a bit tough, dominating the streaming video market, we figured out that with a tailored Social Media Strategy, they could potentially run the greek market!
…But how can we spice things up?
To begin with, we have to understand the background of today’s Industry of Social Media. By trying digging up into this and keeping up with the latest, we can all realise that not only do Social Media serve for marketing transformation and thus, delivering value, but also, 1/2 digital users (16–24 y.o.) use them as a basic source of research for brands. Another finding that stricked us was the components of this market today, as we see below.
Since ERTFLIX is a greek company, we focused on the respective market. We narrowed down our competitors to 3; NETFLIX, COSMOTE TV, EON TV. Each of this brand has its own differentiation factor, which aids them stand out, e.g. NETFLIX’s gigantic, multi-cultural catalog. Then, we realized that 2 of them have not official accounts, their content is pretty repetitive and NETFLIX’s most attractive feature is their memes and reactions- replies on Social Media.
What came next was analyzing ERTFLIX’s Current Status and we grasped their concept and mindset. They post every 1–2 days, mostly pictures, videos and stories, but still they do not have original content, no particular differentiations amongst their channels, making their content repetitive and not that engaging. So… we decided that the best Strategic Content Framework for them would be OMNI-Channel Strategy.
Taking an even closer look to this plan, we pinned some potential ERTFLIX’s Goals, such as increasing brand awareness, boosting brand engagement and nurturing loyalty, as well as its Social Ambition as a brand, meaning forming its own social community. For example, ERTFLIX could boost the brand engagement by producing and uploading more engaging conent based on the abovementioned pillars. We, also, specified its Social Audience to 25–40 y.o. (upon reasearch and Social Listening & Monitoring) and planned its reach with establishing hashtags (#ertflixers), POVs, Reels, Competitions-Rewards, Influencer Marketing, posts about trending topics, real-time interactions along with in-feed, like & paid ads. Heading towards the end, ERTFLIX oughts to measure its Social Activity by reviewing Metrics and KPIs, using Analytics tools, data driven and further quality approach, Social Listening & Monitoring and Primary & Secondary Research. Last but not least, here’s how we picture ERTFLIX’s each social medium;
Thanks for reading! Special thanks to Ms. Betty Tsakarestou.
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