F.GUARDS : THE IDEA BIRTH
So you are probably thinking about how did we come up with the F.Guards Foundation idea ? Great cause we’ve got a short but meaningful story to share with you but … First of all , are you a brainstormer ? The guy who is always under pressure to come with a unique creative idea that will take everything by storm ? If yes you are a perfect match to our mission .
As a diversified team of colleagues , when we gathered to look for our new project , each one of us strongly supported his/her own idea . Despite struggling hard to come up with a common place , we figured out in a sudden moment that we all care for “ fantasy inspired “ solutions . While fantasy inspired may sound a bit general to some of you , we tried to emulate the idea birth process through setting up a quick experiment .
We went after those people that we though would be the most creative in a workplace or a certain job field and extensively surveyed them , focusing on discovering the common challenges that they face the most . Surveying almost 50 people (marketers , artists , actors , designers etc. ) , brought us to a very consistent result . To be more specific , they all mentioned multiple times that they consider themselves to be under continuous pressure to come up with astonishing creative ideas that would alleviate the multi-faceted problems that a company might face . While each one maintained as their most powerful skill , their creativity , it was the status quo of “on-demand fantasy” that exhausted them .
So facing directly the problem , it was time to “give birth” to the solution . We focused a lot on what would be the ideal solution to this “fantasy” challenge if we were them . We are all passionate about gamification too and this provided us with the frame that we decided to work on . Anxiety relieving mediation would might be a solution to their problem but what if we somehow transformed this kind of traditional meditation and along with the best experts curation , created a unique hassle-free suite of fantasy “strengthening” tools ?
So being amused by the idea of becoming the greatest ever Fantasy Guards , we were confident that our journey towards creating a <<creativity panacea>> would be a thrilling experience . And that is how it all started …
Special thanks to miss Betty Tsakarestou (Professor and Head of Advertising and PR Lab at the department of communication , media , and culture , Panteion University) for providing us with the appropriate knowledge and mentoring towards this great journey . Lastly , I would like to express my joy for the great collaboration to my project partners Anastasia Zapantioti , Izabella Kefala , Fotini Panavou and Margaret Georgiadou .
