FIX HELLAS | One country, one beer.

Fix Hellas launched its new campaign focusing on one of the most important values of all; friendship, one of the most authentic and timeless values in all Greek hearts.

In this campaign a group of friends starts its own trip from different places of the country and when they finally get together, after 20 years, they realise that no matter the grayish hair and the wrinkles in their faces nothing has changed between them. They sit in a table enjoying their favorite beer and start catching up about their lives. During their reunion, a group of friends right next to them reminds them of their younger versions and they decide to impart their own experience and do the same thing as we see in the flashback.

Fix Hellas has a tendency to create an environment that can move each and every one of us by showing events and situations that each and every one of us in Greece, and not only, has been to. We have been given this feeling by previous campaigns of the company and the center of every one of them is of course FIX Hellas which is one of the most historical beer of Greece because it connects people and creates special moments since 1864.

This nostalgic feeling that is being transmitted to the viewer while this campaign is being shown can bring memories from our youth years, when seeing our best friends was a part of our routine, or coming back home after studying abroad was something that each and every one of us anticipated. That’s actually the reason that this campaign is lovable in our country.

So, Fix Hellas may be just a beer but it has created feelings through the time that no human can easily forget; friendship, humanity and having fun. As we can see, this brand has people as its priority and prefers to have a product that can make people share unforgettable memories and create strong bonds, not just consumers.

Our team: Starketers (Sofia Anastasiou, Nektaria Ignatiou, Marianna Kantli, Marianna Brousti, Martha Tselemegkou)