GiANT Heart Campaign

Halfway through this semester, as Stemwinder we were given the opportunity to cooperate with Novibet and their campaign with the NBA player Giannis Antetokounmpo. First, two partners of Novibet came to Panteion as PR Communication Managers and Specialist of our client, Maria Kalapotharakou and Manos Kavarnos.We were invited to present our ideas about the season 2 of Giant Heart.

Thus, as a continuation of the first campaign of Giant Heart we thought to cooperate with scouters from abroad and discover new talents like Giannis. At first in collaboration with Giannis Antetokounmpo we will arrange meetings with scouters. Then we will choose small basketball teams from Greece which will participate in the campaign. The next step is to begin the matches and scouters will choose the most talented players. Our goal is to give opportunities to young talented players to become professional and play to bigger teams and achieve their dreams just like Giannis did.