GrAd adventure continues!
At this point we also got the chance to choose one of the most trusted Gen-Z companies, Netflix. At first we had to determine the factors that allow Netflix to have a trusting relationship with its customers using what we learnt about trust from Botsman. We learnt that Netflix focuses a lot on variety and quantity. There are thousands of shows for everyone and in fact there are so many shows that it is impossible for someone to watch them all in one lifetime (according to Netflix advertisements). That strategy makes it unique, compared to its competitors and also quite successful.
Next we had to focus on Branding and what it means. We watched various videos about it from experts like John James and Jeff Freedman. Some of the most interesting facts we learned about were that the concept of Branding was very old and that some of the ancient civilizations, like Egypt and the ancient Greeks, were familiar with that term, in a sense. They would mark their products so as to distinguish them from other similar ones. This practice can be found in the art of pottery where various vessels were ‘’branded’’ to show its creator.
We can conclude that branding is just as important and crucial for a company as trust and it enables companies to be easily recognisable and iconic.
All in all, our journey was quite long and full of great experiences! We have learned to work very well together and work creatively using the many tools available. Of course, our work is limited by online conditions, but we tried to put everything we have into each team work. The result is a very rich portfolio of our six-month trip. To see all work we created just visit our DROPBOX.
