“How does such a small country fits such a great beauty?”

“Greece by Greeks” Campaign Analysis

Aegean, in a new effort to contribute to the promotion of Greece and the enhancement of its tourist value, focused on highlighting the hidden beauties of the country and revealing them abroad through the Greek and Mediterranean identity it represents.

The protagonist of the campaign is the international Greek top basketball player Giannis Antetocounmpo. Giannis as the campaign’s protagonist is also a real protagonist of life, representing patience, dealing with life’s difficulties, fighting for a better future, without stopping to set higher and higher goals to evolve himself. Values common to the mission and brand character of Aegean, which are also identical to the personality and life of Giannis and, above all, his love for Greece.

“From the moment I started my new course in the United States, my country is always on my mind, the place where it all began,” Antetokounmpo said while speaking to media representatives. “AEGEAN is not only a great company but also a strong part of Greece, which shows how much we — the Greeks — can accomplish”.

So, the top basketball player comes to highlight some of the most popular greek destinations, landscapes, beaches, greek sights, traditions andcustoms, revealing the little secrets that give us so much beauty in our country. Enchanting beaches, steep slopes, rare delicacies, chapels and unspoilt trails, lush forests, unique customs are displayed as some of the most beautiful country’s secrets and Aegean reveals them in an effort to bring travelers much closer to the destinations they would like to visit.

Because natural geographic distance is eliminated through the revelation of the secrets of the unbridled beauty of Greece and the transfer of foreigners and travelers closer to the dream destinations, secrets that give a first but decisive flavor to the magic that these destinations bring.

In this way, Aegean invites all Greeks to share their own secret places on the new greecebygreeks.gr site and become content creators. Each of us becomes an ambassador of Greece and its authentic beauty in its own way, giving a representative image of the country through the eyes of every Greek.

“In the beach that does not reach a car, in that particular bench that will reveal to you the best view, a custom that is not written on the pages of the tourist guides, a sweet or food made only one day a year.”

https://el.aegeanair.com/anakalypste/greece-by-greeks/greece-by-greeks-about/

Antetokounmpo’ young age aims to bring young people closer to culture and Greek tradition through a series of activities. In the advertisement, Giannis walks around in magnificent small corners of the country and experiences the splendor of the landscape, the nature, the people, walking in unknown alleys, making friends both with old people and children, dancing traditional dances, drinking Greek coffee, highlights all these local traditional customs, places and people of all ages.

In association with Aegean’s mission, the personality and the life of Giannis are again identified, as through his new start in America, Greece is and will always be in his heart.

So, in combination with the above goals, in front of the imposing figure and the world-wide majesty of the basketball player, small beauties fascinates any Greek and foreign, who would deserve to live, see, taste and want to share.

All this within a worthy parallel is created:
Metaphorically between the magnificence of Giannis and the small secrets that fascinate him, but also the recognition of the incomparable majesty of Greece, that such a small country can fit such a great beauty.

With the greek soundrack th version of “Desert’s Song” the protagonist travels to our own holiday memories and invites us to share them generously with people from every corner of the earth who want to know the most true side of Greece.

“Greece by Greeks” advertisement is signed by OgilvyOneAthen and is awarded by Ermis Awards 2017 with Ermis Gold Digital Agency of the Year Web Campaigns / Travel, Tourism, Entertainment & Leisure.

During the campaign’s first week of advertising, “Greece by Greeks” was found in number 1 of Youtube trending videos and received over 2500 secrets from all week on greecebygreeks.gr, the digital map where everyone can upload material with photos, suggestions, experiences and tips.

So Aegean travels Greece even further through the eyes of its ambassadors.

The Ogilvies : Danai Lyratzi Xenia Ntavranoglou Stavroula Pollatou Ioanna Thanasi Katerina Tsigarida

Ad and PR Lab coordinators : Betty Tsakarestou Lina Kiriakou