HOW TO CREATE AN AT-TENT-IVE SOCIAL MEDIA STRATEGY FOR A CAMPSITE !

The Next Era Of Social Media Marketing Is Here !

When contacted by our client : “Varades” camping, we immediately thought of two things :

• Vacations. Now. Please
• And how interesting and constructive it will be to form a social media strategy for an entertainment establishment

We took a dive in the competitive landscape, their digital activation and of course, our client’s social media footprint.

We realized that we are dealing with an interesting , yet mundane social channels’ palette, which can be described as a “welding” of “google — searched” images and videos.

Social media should encapsulate the organization’s vision , guide the user towards virtually sampling what is offered and to get to know more, organically and while being entertained.

• YouTube, Pinterest & LinkedIn : are platforms where users aim to get informed, evaluate & benefit from the freedom in “peer suggestions”
• Tik — tok & Instagram : Are great examples of the current social media behavior, where content is consumed fast and in large quantities, without it lacking substance.

These examples, combined with the recurring oppressive events of the last 3 years

9 pandemic, war eruption etc) as well as peoples’ reaction to them, we can conclude that we are all thirsting to be exposed to material that is : transparent, trustworthy , lively, substantial and amusing .

That is why, our social media strategy aims at promoting the beauty of camping — in general — and especially of the establishment, but simultaneously promoting the concept of “wellness”, spirituality, connection and appreciation of the environment, appreciation and community.

Actually, our main goal is to create a digital community — safe space, where our target group, adventurous, active and open minded travelers, can interact, be inspired and discover.

Subsequently, leaning user generated content, which is later rebroadcasted we can reach more new users and augment our accounts’ engagement with them.

For instance, a funny “blooper” video of a camper’s failed attempt to set up his tent on Tik Tok, would reach a vast amount of users.

Each platform will “carry” the same vision, building a fruitful community, but of course the material will be adjusted to their strongest attributes.

Its is really important to us, to inspire user the safety needed ,in order to receive constructive feedback , which accompanied by our Key Performance Indicators, measurement for click-through rates, bounce rates, conversion rates, call back rates, and even likes, shares, and comments (engagement) on social media posts, in order to structure a truly user — centered profile on all social media.

Finally, we want to highlight that we are going to pursue a 360 media marketing strategy, in which we will demonstrate a regular and meticulous activation tailor made for each platform.

Indicatively, on Instagram :

Post daily: The algorithm favors consistency because it needs content to keep its users on the app

content examples

• Livestreams : a tour on our camp
• Tap into influencers
• Reels : how to videos
• Carousels: These are the infographic types of content that you can use to share to educate your audience with powerful points.
• GIFS : funny memes created with inside jokes between the campers this will engage great with the community
• . 360-Degree Panoramic Photos

We all know that when it comes to summer camp, the best selling point is all of the experiences that you offer. You can’t beat a good sunset canoe ride or a session of arts and crafts! That’s why we recommend making sure your camp capitalizes on these experiences with 360-degree panoramic photos.

Accordingly , we will post informational videos on You Tube, launch podcast that are dedicated to medication and spirituality and post valuable information regarding the location, pricing and availability on Facebook.

We are looking forward to … reaching you!

BY B[AD] GIRLS , an agency created at AD&PR LAB by Panteion University