Ideal Customers of Bright Day
We are now moving forwards to Bright’s Day Ideal Customers. As a team we decided to present 3 ideal companies with which we would like to cooperate. Red Bull, Panik Records and Sephora are the companies that we would like to trust us to organise their events. Let’s now talk about for each company individually…
RedBull was founded in the mid-1980’s by Dietrich Mateschitz who was inspired by Far Eastern functional drinks. He developed not only a new product, but also a unique marketing idea and launched Red Bull Energy Drink in Austria on April 1, 1987. This created a whole new category of products-energy drinks. For nearly 3 years, from 1984 to 1987, Dietrich Mateschitz worked on the formula for Red Bull, the positioning of the brand, the packaging and the marketing concept.
Panik Entertainment Group is a record company founded in 2011. Its main goal is to discover and present Young artists and to support their talent by offering them a bright future in the Greek music industry, providing the necessary ground and conditions needed for their development and creative expression. The establishment of the name and the formation of the professional profile of the artists.The group’s team, Panik Entertainment Group, is made up of renowned professionals, with many years of experience in each of its departments and represents performers, music producers and composers with record contracts and management.
Why did we choose this company?
Just because “Panik Records” is a new company with young people who have fresh ideas for the art space providing creativity and quality at work with the help of her professional team. It supports the Greek industry and promotes the success of Greek artists and our company Bright Day wants to contribute to this effort. We want our company to expand into organizing art events such as album presentation or music awards and Panic Records is one of the most renowned companies in the Greek music world.
Another Bright’s Day ideal customer would be Sephora department stores.
Sephora was founded in France by Dominique Mandonnaud in 1970 and is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION. Since 1998, Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment in the U.S., guided by our longstanding company values. The main purpose of Sephora is to create an inviting beauty shopping experience and inspire fearlessness in our community. Also, encourages clients to explore the universe of beauty and wellness with an unbiased approach to experiential retail.
Bright Day wants to expand its activities in the organization and create makeup demonstrations that allow shoppers to test different brands. Sephora offers a number of advantages and that’s exactly why we choose it to be our customer.
Sephora stands out:
- because of he amount of products
- the products cover all skin products whether it’s primer for oily skin or moisturizer for dry
- requires a unique and personalized approach, and they offer this through in-store swatch samplings.
Our digital changells:
Facebook https://www.facebook.com/BrightDay00
Instagram https://www.instagram.com/bright_.day/
Company page https://www.facebook.com/BrightDay00
Bright Day team:
Alexia Moshouti
Tonia Vlassi
Lesson: Introduction to Advertising and Public Relations
Professor: Betty Tsakarestou
Thank you for reading!
