IKEA

As long as, our lesson is related to brands and advertising , we worked on the IKEA project. As this brand is known in many countries, we decide to learn more about this. First of all, I want to say that it is a company that sells household items, like furnitures, chairs and other products that match with the personal style of each person. IKEA promises a better everyday life with low prices and quality products and gives to all the people the chance to have a unique environment in their house with happy mood!

It is interesting to learn how this company was evolving during the years. The strategy is the most important element that leads to success. IKEA seeks for suppliers who would manufacture well design subassemblies. This company promotes the corporate social responsibility which addressed to people, society and environment. It’s fantastic that it takes part in voluntary actions, save natural resources and respect the environment and people.

In addition ,customers appreciate the value of transparency and hard work and these are elements that IKEA has. The company work for the good all of the people with respect for both employees and customers.

That we like the most is the goal of IKEA company, of trying to do everything a little better, a little simpler, more efficiently and always cost-effectively.

Our experience from this ad class, it was certainly positive. As we give special attention to design we liked a project that work on this part and at the same time has interest for the good of environment and people! Is is important to live in a perfect environment with weal mood and now with the slogan #stayhome because of quarantine we understood the value of having a beautiful house!

Our team: Irati Barrena Bolinaga , Angeliki Kyriazi, Anastasiia Shvetc , Katerina Tsiakaraki

Agency: Re:Construction