I’m here to create | Adidas Campaign 2016–2017
Why do we all love Adidas? Fashion trendsetter. Bold. Colourful. A statement. These are few of the responses that you will get if you ask around. Adidas has been around since 1949, making it one of the oldest sports brand on the planet. The brand has created classics in different fields such as the Gazelle, the Superstar, the Samba, with a solid following until today. Adidas is Here To Create. Creativity is redefining sport — meet the women pushing the boundaries in the gym and on the street. From filling sketchbooks to hitting the studio, these girls are creating in their own way. The film series are unscripted and are seen through the eyes of females. Every film is meant to show how each of them bring their own definition of creativity to sports, while featuring the brand new adidas PureBOOST X to help get the word out.
Chapter 1:
Αdidas kicks off its Sports 2016 global ad campaign with a series of short films titled “I’m Here To Create,” starring a number of female athletes showing how they add their own take on creativity to sport. Featuring global tennis icon Caroline Wozniacki, WNBA superstar Candace Parker, DJ Hannah Bronfman, street athlete Robin Arzon and fitness artists Nicole Winhoffer. Each film relies on content drew upon the stars’ social media accounts, particularly Instagram, and shows numerous physical activities.
The campaign aired in over 50 countries during much-watched sporting and cultural events such as UEFA Champions League matches, the Grammys, the BRIT Awards, and the Oscars.
Chapter 2:
Αdidas premiered the next chapter of films starring VS Angel/model Karlie Kloss, rock climber Sasha DiGiulian, tennis player Ana Ivanovic and yoga teacher Adriene Mishler.
Chapter 3:
February 1, 2017 — Adidas today unveiled a global campaign underlining the brand’s aggressive pursuit for creativity to push the boundaries of sport. The new campaign, titled “Unleash Your Creativity,” is told through a female athlete’s lens and stars supermodel Karlie Kloss, fitness influencer Hannah Bronfman, fitness instructor and best-selling author Robin Arzon, WNBA All-Star Candace Parker and USWNT soccer star Becky Sauerbrunn, among others.
“Unleash Your Creativity” builds upon the brand’s belief that hard work only gets you so far. The campaign includes a multi-athlete TV spot and short film series that brings to life authentic stories of 15 female athletes around the globe who use creativity to defy conventions, reinvent routine, create their own path and inspire others to make a difference.
Chapter 4:
At the forefront of change are the people obsessed with progress: Creators. Those who break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them. December 20th 2017, Adidas is launching the latest chapter in its “Here to Create” campaign — “Calling All Creators.”
It’s a multi-dimensional story comprised of long and short-form content across social, TV and adidas.com; rooted in film. This content features some of the world’s most influential athletes, designers, and musicians, such as Lionel Messi, Pharell Williams, James Harden, Alexander Wang, David Beckham, Karlie Kloss & Kris Bryant, seated at one table. Regardless of gender, united by their passion to create, these Creators call on athletes everywhere to defy conventions and join the adidas movement by using their imagination to make something new and shape sport culture.
The campaign, created in partnership with 72andSunny, and will debut online on the adidas YouTube channel today and will be supported around the world, in over 33 different countries including the US, Canada, China, Japan, South Korea, the UK and France.
To join Adidas in changing the world of sport, follow the conversation via #HereToCreate on @adidas Twitter, Instagram and Facebook channels.
Our team (Market Rangers): Laoura Apostolou, Dimitra Giannakopoulou, Marilyn Koutonias, Christina Panagakou, Eleni Protopapa, miketrigkas, Marios Joseph
⇋ Special thanks to Mrs. Betty Tsakarestou ⇌
