IMC Innovative Mobile Communications

Initially, through the suggestions of our teacher, each group was assigned to think of an event in order to develop in depth in the process. We, as a team “The explorers” decided to deal with the organization “Innovative Mobile Communication” IMC. This event is one of the largest in the world and aims to showcase the latest innovations in mobile phones from all mobile phone and technology companies. We later proceeded to analyze the 5 W’s steps. 5W consists of Why (why you want to organize the event), what (what to do at the event), when (when to do the event) where (where to place the event) and finally who ( who are your organizers, sponsors, customers and to which audience). Then we proceeded to the budget of the event, recording all the possible expenses that will be needed, taking out an estimated amount of 3.2 million euros. We set up a program to organize the speeches, breaks and other activities. We have set conditions for partners and sponsors who want to participate in the event. We even created an invitation for potential sponsors to persuade them to donate to our event. Finally, we put out a cost list on the package for our event. In our communication strategy we proceeded to create a logo, to create posters with many variations, to create a brochure for the public, a newsletter on the latest innovations in technology and a press release summarizing the purpose of the event, who will be the speakers and. who will be the sponsors. We also created a certificate of participation for each participant so that he can use it in the future. Furthermore, we created a website for the public or anyone who wanted to gain information about the event. Then we created posts and posters on social media (Facebook, Instagram, Twitter and LinkedIn). We also created marketing and communication plans focusing on the purpose of the mission, the confirmation of professional goals, the development of the consumer’s personality and the confirmation to which audience we are addressing. Finally, we considered it crucial to proceed with the analysis of the term S.W.O.T, which in short means forces-weaknesses-opportunities-threats of the IMC event. As far as the health crisis break out concerned, we had to follow a crisis management strategy by issuing emergency information leaflets to the public, partners and sponsors, and finally posting on social media informing about the cancellation of the event and the actions that will be taken to prevent it.

Team: Dimitris Plastourgos, Vasilis Vasilopoulos, Paris almagkout, eddy Michailidis

Professors: Betty Tsakarestou, Athena Fradelou