In❤ators
As part of our lab ‘’Apps, games,coding’’ we have been asked to choose a brand, identify a problem it faces ans come up with creative solutions presented in the form of a Client Proposal.
We decided to get our hands on L’Oreal and the bad publicity it received due to its falsely-advertised cruelty-free/vegan products. We created a proposal in which we provided our client with a detailed, step-to-step marketing plan for the launch of their new organic and cruelty-free series, seeking to build an environmentally-conscious image and, therefore, restore the reputation of the brand.
Part of our marketing plan was to create promotional material to announce the launch of the new series on the brand’s Facebook and Instagram pages. Let’s have a closer look!
Our Instagram post!
Our Facebook post!
Ιωάννα Ταμβάκη Panagiotis Theofanopoulos elena kara(Καραδήμου) Sofia Tsili Betty Tsakarestou Dr. Stavros Kaperonis Katerinakrk(Κυριακού) Konstantina Pantziou Anargyros Koukouvinos Aliki Dereki
