Lacta Research

Lacta Research

@ Panteion University

AD & PR LAB

inLovators TEAM

Our methodology used both qualitive and quantitive online survey, with 40 respondents.

We made a secondary research and found out that Lacta Co has a big market growth and its main competitors are ION and Nestle.

Our PEST analysis showed regulatory concerns, high costs of raw materials, results of economic crisis and a need to invest in research for new snacks product.

We created two personas to compare Lacta & ION chocolates, and examined the characteristics of other chocolates at Greek market.

Our research showed that Lacta should cosider selling a new chocolate with stevia.

Finally, the main results of our research, as seen on the infographic are:

First Greek chocolate brand that comes to mind Lacta with 66%.

40% consume chocolate few times a week.

60% are women.

Main chocolate selection reasons : Quality, Packing, Brand

Professors: Betty Tsakarestou, Lina Kiriakou , Alexandros Klonaris

Team: Ελένη Καραδήμου, Ανάργυρος Κουκουβίνος, Αικατερίνα Κυριακού, Αλίκη Δερέκη, Ιωάννα Ταμβάκη, Κωνσταντίνα Πάντζιου, Σοφία Τσίλη

Originally published at https://medium.com on June 19, 2020.