Lays Commercial featuring Leo Messi
Lay’s (Frito Lay) is a famous company, specially known for its snacks, the potato chips. The people of the company support that their mission is to “delight their costumers” and to make it happen they put their customers first in every decision they make. This is also supported by their motto that their customers deserve “nothing less”. In 1965, Frito-Lay, Inc. merged with Pepsi-Cola to form PepsiCo.
In 2014 Lay’s team, decided to launch a campaing for the Lay’s potato schips starring Leo Messi. In the video, we can see Leo enjoying his walk in the streets of Rio while some fans stop him to take a photo. In the end of his walk, while he tries to have a chip of his own, he realises that the bag is empty. This happens as every time a fan asked for a photo with him, they couldn’t resist the lay’s taste and so they didn’t hesitate to pinch a chip from the football player. In the end of the video, as Messi has run out of chips, he asks an old lady to have a photo with him, probably to taste her chips, while she looks at him in question.
With this campaign, the company evokes to build off the insight that people enjoy the Lay’s taste that much that they cannot resist pinching a chip at any moment, so not even a world-class football player could avoid his fans’ weakness. The company’s target group is not that limited as it adresses to people of almost all ages, who love to have fun, enjoy moments and taste their favorite flavors at any time.
MH (Marketing Holics): Stavi diakoumakou Zefi Zervou Xenia kissa Vassilis Fragoulis Martha Skyrianou
