LIONS X Υγea — STORYTELLING
In the framework of the “ Introduction to advertising and public relations” class, we were asked to come up with an innovative platform to establish and develop it with the right techniques and methodologies that a start up must be based on. As a team, sharing a common point of view and beliefs we wanted to create a start up that will help our fellow citizens in their everyday lives and will create a community.
Think no more. Think of your Yγea.
Υγea is a platform that brings health to every household. Giving the best platform as far as doctors, medical care, customer services and prescriptions, Yγea is here to help you overcome everyday medical incidents that may occur. First, you create a profile by simply signing up with your e-mail, Facebook or google+ and then you fill in a form with your medical history. Afterwards, you can easily arrange appointments with our doctors -24/7 services. Our specialists prescribe you certified medications -if needed- and we automatically ship it to your home, hassle free. An important addition is that we accept health plans — if you have one the health plans provided you only pay for a small commission.
Up next we started following the World café and Speed dating methodologies — that included pairing up with classmates and listening to their point of view and what we should alter — as well as empathizing with potential users and people who are professionals in the medical field. Also, in need to further understand our potential users’ needs and get feedback for our idea from potential users and classmates, we created a questionnaire and realized that the main problem was the pricing. Based on our survey many people considered our prices quite expensive for an online service, so, driven by our passion to provide our customers with the best possible service, we increased the time of our consultations and achieved better deals for the services that we offer. Although we didn’t face any big challenges, we are always open on advice or feedback in order to improve our site.
When we evaluated the feedback, information and warnings that we received and found a solution, we proceeded on creating the prototype of our site. We highly take consideration of the user experience and tried to make a user-friendly site which gives the chance to find what you’re looking for in the easiest way possible. We also installed a chat for anyone who wants to contact us anytime or give us feedback about our services. We further focused on two main departments, these of pathology and psychology, in accordance with our desire not to confuse our users and achieve specialization on what we’re providing.
Concerning the advertising and the promotion of our site, we are going to make an impact via our social media where we intend to launch a campaign about our Project, called #Ygeaforeveryone. We decided to use the most visited and used social media which are Facebook and Instagram.
Our aspirations: Create an app so as to make our services even more accessible.
Here you can find our site: https://laouraapostolou.wixsite.com/ugea
And our Social Media pages:https://www.facebook.com/%CE%A5%CE%B3ea-185483592273714/https://www.instagram.com/ygeaforyou/?hl=el
LIONS team: Laoura Apostolou, Christina Panagakou, GianF
Thank you to every team member for their hard work and devotion to create Υγea. After all, we may not be blood related, but we are family! We work and stay together, no matter what. We are our own pride. *rawr*
