McCann Health

Our following project was heavily influenced by our personal preference to the “Breath of life” app. We had to present the agency that helped put the app together. We were more than excited to do that since we were eager to learn more behind the app itself and the Agency.

At first, we tried to find the exact departement that worked for the app because McCann Agency is a very vaste company and we were anxious that we would make a mistake. Honestly, McCann Health is very humble and does not really show off their win considering we had to search hard to make sure it was them participating in the process.

After that we wanted to see what was most important for McCann Health and we found their values (HEALTH, HAPPINESS and HUMANITY). Why did we want to see the values first before everything else? Because we wanted to see if their winner (Breath of Life) actually reflected them and we were pleased to see that it did. Then we collected all the necessary information to present the Agency.

The most important things that happened during this work process were: 1) we learned how to work with Skype despite all the connection problems, they were many at the beginning and 2) we finalized which our color pallet, our characteristic design and our logo that were all later used in all our social media platforms (Website, Instagram, Facebook, Twitter and Newsletter), so it was a big step ahead.

Anastasiia Shvetc, Irati Barrena Bolinaga, Angeliki Kyriazi and Katerina Tsiakaraki