Meet agency ‘’ 72andSunny’’
We decided to explore an advertising agency 72andSunny — is a full-service advertising company with offices in Los Angeles, Amsterdam, New York, Singapore and Sydney. Why did we choose this company? We will explain you further…
First of all, as we noticed, this is a very optimistic company that can provide the world with a memorable and fun advertisement. The world is easier to perceive something fun and interesting instead of mad and deep. But also what’s important is that 72andSunny company is Modern company that keeps up with the times. As they said: «We define ‘Modern’ as being comfortable with change. And since change is the only constant, we embrace it. Modern culture changes quickly, brands must adapt, we help.»
As a marketing, advertising, and design company, 72andSunny specializes in brand transformations and aims to expand and diversify the creative class. 72andSunny has been recognized as one of Fast Company’s Most Innovative Companies for two years in a row and is a two-time “Agency of the Year” winner for Advertising Age and Adweek. 72andSunny’s clients include Activision, adidas, Axe, Barilla, Bugaboo, Carl’s Jr./Hardee’s, Carlsberg, Ciroc, Comcast, Coors, Dropbox, eBay, ESPN, Instagram, Google, General Mills, Infiniti, Seventh Generation, Smirnoff, Starbucks, Tillamook, and Truth.
Some interesting examples from their works:
Exploring this company, we noticed that they care about their employees. They design all of their spaces for optimism and for productivity. It is also viewed as a statement of optimism, a recognition that you can work inside the light, bright, comfortable and cozy rooms — that’s more fun, after all.
72andSunny’s mission is to expand and diversify the creative class. They are inspired by ideas from different parts of the world. The more diverse the collective, the more interesting the work is.. Across 5 offices they have 27 nationalities, 46 breeds of dogs, and a crazy range of humans. Searching information about 72andSunny we tried to find feedback from employers in this company.
And we found some interview:
Interactive Designer
What do you like about working at 72andSunny?
“good selection of beverages and snacks. parties and general company reputation.`”
What don’t you like about working at 72andSunny?
“I never got to go home. I was severely overworked. I was under appreciated. I wasn’t trained properly. they had unrealistic expectations.”
What suggestions do you have for management?
“there are too many chiefs and not enough indians. the poor treatment of the employees and client mismanagement will catch up with you eventually.”
To be fair, it isn’t so positive feedback from employer. They are really work hard and maybe even sometimes without days-off, but if i will show you a few reviews from clients, you will understand that it’s worth it.
Reviews from clients
I have been working at 72andSunny full-time (More than a year)
Pros:
- extremely smart and creative people
— Very free, creative environment
— The company truly cares about their employees. Unlike anything I’ve experienced.
— Great clients and fun work
Could be interesting:
About salaries… 72andSunny Art Directors earn $45,000 annually, or $22 per hour, which is 30% lower than the national average for all Art Directors at $61,000 annually and 30% lower than the national salary average for all working Americans. The highest paid Art Directors work for DevicePharm at $126,000 annually and the lowest paid Art Directors work for Boys & Girls Clubs of America at $24,000 annually.
72andSunny Interactive Designers earn $70,000 annually, or $34 per hour, which is 14% higher than the national average for all Interactive Designers at $61,000 annually and 14% higher than the national salary average for all working Americans. The highest paid Interactive Designers work for Centric Media at $81,000 annually and the lowest paid Interactive Designers work for Georgia Public Broadcasting at $30,000 annually.
We want to say Thank you to Betty Tsakarestou. Without this lesson and Facebook group we would not have learned so many interesting facts about a lot of advertising agencies.
Team: Elizabeth Koliada, Anastasia Liakou, Amanda Linara, Ιριάνα Νίκα
Professor: Betty Tsakarestou
