Melia: The Greek way to beauty

Elena Tsakiridou
4 min readNov 8, 2017

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Our most challenging assignment, so far, in the “Digital Creativity: Apps, Games, Coding” lab was to come up with an innovative business idea. Our team, Viral Vixens (Marina Karvouni, Tsavou Eirini, Elena Tsakiridou, Flaouna Georgia), managed to come through and we decided to create an eshop with handmade beauty products from Greece. Thus, “Melia” was born. How is that innovative, you ask? Well, keep reading to find out!

“Melia” means “ash tree” in Greek, a derivative of μέλι (meli) “honey”. This was the name of a nymph in Greek mythology, the daughter of the God Oceanus. And that is why we believe it is a perfect fit for our brand. Not only we aim to make you feel like a nymph, like a Greek Goddess, but we also provide products made of natural Greek ingredients, such as honey. “Melia” is much more than another eshop with beauty products. Our dream is to promote Greece, its mesmerizing landscapes and glorious products, as well as to make women all over the world feel beautiful, using ancient and contemporary Greek recipes and rituals.

“Melia” is the Greek way to beauty!

Our purpose

We believe that women need to feel and look beautiful and need to do so in a natural way. We, also, understand that Greek ingredients, such as olive oil, mastic, honey and yogurt, are loved all around the globe and we wish to facilitate their distribution, by offering handmade, organic products from all over Greece, supporting small local businesses and associations that use the same means to beauty that our ancestors did.

Our products

In ‘’Melia’’ you will come across the best biological products from beauty companies all around Greece. Masks, hair treatments, soaps and other face and body products, all created with pure, Greek ingredients, without chemicals, parabens and other harmful substances (unlike most popular beauty products in the market). Moreover, all the products we carry are vegan and cruelty-free, meaning they are not tested on animals and they are just so good for you!

Our deliveries

We ship worldwide and the packages in which we send our orders are recyclable with our logo engraved on olive wood. In your delivery, you will find small samples of Greek goods contained in the product you purchased, as a gift for you to try, together with a few words about that ingredient. We partner with companies that sell edible Greek products to do so and we refer you to their website in order to buy a full size product, like a jar of honey or a tub of Greek yogurt.

Our twist

Furthermore, in our website, you can find key information regarding each product or each category. The benefits of its main ingredients, its origins and the history of the place where it’s produced. For example, if you are interested in buying a natural sponge, you will find information about the island of Kalymnos (the beaches, the restaurants, the monuments) and the tradition of sponge diving. This way you can learn a little more about the products you buy and a little more about Greece too.

Lastly, in the future, we wish to collaborate with well-known companies, such as AirBnB and Booking to facilitate travelling to our country. You like what you read about Kalymnos? Well, it’s never been easier to book a flight and a hotel, and you will be able to do so through our website. It’s time to try amazing Mediterranean products and visit legendary Greek locations!

Join us in this journey!

Dr. Stavros Kaperonis Betty Tsakarestou

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