Nescafe Gold Blend- For the moment that matters
Nescafe is a brand of coffee made by Nestle. The name “Nescafe” came by a combination of the words Nestle and café. Nestlé first introduced Nescafe in Switzerland on 1 April 1938.
Generally, coffee is a big part of our daily life (work, friends, university, school, family). That’s why coffee is one of the most favorite drinks. Everyone has a special moment which is connected with coffee.
So, Nescafe decided to create a very emotional campaign. This campaign relies on that special moments which always include a cup of coffee.
If you consider how many people you have met in your lifetime, you will come to a conclusion that you have me a lot of them. If you meet someone on the road, you will say “hello” and maybe you will propose to drink a coffee sometime. It is very possible that date will never take place.
Nescafe decided to make that date for coffee to come true. On the campaign we see a man on the stage of a stadium full of people. People are seating by group, which represents the place from where they know him.
He starts to give some orders such as “ please seat down if you do not know that my nickname at high school was princess” and his final order is “please seat down if you lost connection for some reason”. When everyone has seated down, he asks if they have some time right now. The most close to him people go down to stage and they drink coffee with him while they are chatting.
That’s how Nescafe creates a very special moment, that they will always remember.
MH (Marketing Holics) : Zefi Zervou Martha Skyrianou Vassilis Fragoulis Xenia kissa
