“ New chapter in our lives: Brand Ambassadors”

It’s a new semester in our department “Communication , Media and Culture” of Panteion University ! The courses began in a cold but sunny Monday on February 2019, first class : Introduction to Advertising and Public relations an English course with very interesting Erasmus students. A new chapter in our lives has begun !
This course focuses on how to advertise a brand and learn about public relations. Thus , our first task was to form groups with our classmates and become ambassadors of a big brand of our choice. Our team consists of four beautiful,passionate and hardworking girls : Karadimou Elena , Karahaliou Maria , Konstantina Pantziou and Tamvaki Ioanna.
After close consideration , we decided to become ambassadors of an American cosmetics brand “Fenty beauty” ! “Fenty beauty” is founded and owned by singer Rihanna and launched it’s first products on September 2017. With this brand ,Rihanna managed to succeed in a very sort period of time by recording 72.0 million dollars in earned value , only in the brand’s first month. According to this , Fenty beauty , earned two awards by “Time” magazine , the award of best invention 2017 and one of 2018’s most genius companies.
The reason behind choosing this particular brand, is not only that it is a cosmetics brand and we all love beauty and cosmetics, its also why Rihanna decided to found this brand. She created “Fenty beauty” to include all skin tones in cosmetic offerings . It targets diverse costumer groups who feel ignored by traditional beauty brands. Rihanna wanted everyone to feel included and celebrate their diversity and uniqueness! Even though , we passing through the 21st century racism and sexism has still not be eliminated but Fenty Beauty by Rihanna came to turn the tide! This is what triggered us to choose this innovative brand and become ambassadors of a brand that stands for the right to be different and their main goal is to help everyone create something unique and be their true selves!
But the point is ,how did we work and manage to collaborate being four charismatic but very different personalities? Firstly , we all met at Elena’s house ( where most of our projects took part) . After we put our ideas on the table we started writing our presentation on an online PowerPoint service -zohoshow.com- as we have some errors with the laptop’s established PowerPoint , so we decided to create an account on Zohoshow which we named Fenty4 , the name of our team! In the PowerPoint presentation we included various information about the brand , such as when, who and why this brand was created , marketing achievements and goals , their official campaign video and their official website.
Our first task and the aim to collaborate was very successful. We all worked as a team ,we respected its others different opinions and accepted everyone’s creative ideas . With love , support and team work we accomplished our first project and presented to class with confidence !
A new chapter in our lives had just opened and we were ready to create and be inspired for the next projects !

https://show.zohopublic.eu/publish/9r39q4fc7612dc4a24739b021616065de4d7c?viewtype=1