New Horizon’s Ideal customer profiling

Our main object was to find some ideal customers where they would be pretty much relevant to our agency and perfect for our status. Our goal is to attract more and more people to sports and picking sports companies was something perfect for us.

Footlocker

We chose this company because Footlocker is a marketing colossus especially in the world of sports apparel .

Εstablished in 1974, and founded as a separate company in 1988, Foot Locker’s roots date to 1879, as it is a successor corporation to the F.W.Woolworth Company (“Woolworth’s”), as many of its freestanding stores were originally Kinney Shoes and Woolworth’s locations. The company is also famous for its employees’ uniforms at its flagship Foot Locker chain, resembling those of referees.(Source:Wikipedia)​

The famous company is using its social media to promote some products and also to attract the sports lovers to the shop by posting athletic trivia about athletes or by posting clouts for famous players.

Powerade

Our next ideal customer was Powerade. We chose the famous sports drink as many athletes use it and it could be a very nice idea to attract many people to sports by promoting such a business.

Powerade is a sports drink created, manufactured and marketed by The Coca-Cola company. In 1988, Powerade became the official sports drink of the Olympics, alongside Aquarius, another sports drink made by Coca-Cola. (Source:Wikipedia)

Powerade is also using its social media to promote its products and vision about sports. The company posted events that were sponsored by the famous drink and also some collaborations with people who are in love with sports.

Afterlife Excellence gyms

Our last customer was Alterlife gyms. A perfect customer to attract customers to the healthy and athletic life.

Afterlife gyms are a famous fitness franchise in Greece and Cyprus. There are over than 35 gyms and most of them in the Athens, Thessaloniki, Syros, Kerkira, Larissa and Nicosia. The gym brand is also collaborating with Colleges and they are promised to provide the best fitness facilities to their customers.

Alterlife chose some very familiar faces from the Greek sports world Giorgos Printezis and the Olympic winner Eleftherios Petrounias. Also the gym chose some contests such as “Trust the trainer” challenge where they posted a weight loss challenge for gym’s customer with a trainer they want and additionally they wanted from the gym’s customers to share their gym stories on alterlife’s official website.

Dimitris Margaritis from New Horizons

My colleagues Aggelos Konstantinidis Apostolis Sifonas Nikos Kaskampas Constantinos Christodoulides